Founded in 1982 by Mike Ashley with a single store named Mike Ashley Sports in Maidenhead, Sports Direct has grown exponentially to be Europe’s biggest sports retailer. Providing a one-stop shop for all sports equipment, clothing and footwear both online and in over 700 stores, Sports Direct brings consumers closer to the biggest brands in world sport. From Nike, adidas and PUMA, through to Asics, New Balance, Under Armour and many more, Sports Direct houses all your favourite sports brands. Whether you’re after some new football boots or your favourite team’s kit, or you’re looking to upgrade your equipment and clothing for anything from golf, rugby and cricket to walking, running, cycling and any other sport you can think of, Sports Direct is the place for you. We aren’t just finished with sport either, you can find the latest casual and streetwear from a plethora of exciting brands, as well as some of the most stylish trainers available on the high street.
Founded in 1982 by Mike Ashley with a single store named Mike Ashley Sports in Maidenhead, Sports Direct has grown exponentially to be Europe’s biggest sports retailer. Providing a one-stop shop for all sports equipment, clothing and footwear both online and in over 700 stores, Sports Direct brings consumers closer to the biggest brands in world sport. From Nike, adidas and PUMA, through to Asics, New Balance, Under Armour and many more, Sports Direct houses all your favourite sports brands. Whether you’re after some new football boots or your favourite team’s kit, or you’re looking to upgrade your equipment and clothing for anything from golf, rugby and cricket to walking, running, cycling and any other sport you can think of, Sports Direct is the place for you. We aren’t just finished with sport either, you can find the latest casual and streetwear from a plethora of exciting brands, as well as some of the most stylish trainers available on the high street.