Afbeelding 1 van 1
The Advanced Dictionary of Marketing: Putting Theory to Use by Scott Dacko (Engl
Objectstaat:
3 beschikbaar
Verzendkosten:
Bevindt zich in: Calgary, Alberta, Canada
Levering:
Geschatte levering tussen ma, 10 jun en di, 18 jun tot 43230
Retourbeleid:
30 dagen om te retourneren. Koper betaalt voor retourzending. Details bekijken- voor meer informatie over retourzendingen
Betalingen:
Winkel met vertrouwen
Verkopergegevens
- 98,2% positive feedback
Ingeschreven als zakelijke verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:395224479862
Specificaties
- Objectstaat
- ISBN-13
- 9780199285990
- Book Title
- The Advanced Dictionary of Marketing
- ISBN
- 9780199285990
- Publication Year
- 2008
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Advanced Dictionary of Marketing : Putting Theory to Use
- Item Height
- 1.7in
- Item Length
- 8.7in
- Publisher
- Oxford University Press, Incorporated
- Item Width
- 5.7in
- Item Weight
- 32.9 Oz
- Number of Pages
- 664 Pages
Over dit product
Product Information
This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully.Each term covered in this advanced dictionary includes six elements:Description -- how the term is definedKey insights -- important insights provided by an understanding of the termKeywords -- words to further understand the nature of the termImplications -- what knowledge of the term means to marketersApplication areas and further readings -- areas where the term's knowledge is being put to useBibliography -- articles and books referencedExample entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse.
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199285993
ISBN-13
9780199285990
eBay Product ID (ePID)
57280807
Product Key Features
Publication Name
Advanced Dictionary of Marketing : Putting Theory to Use
Format
Hardcover
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
664 Pages
Dimensions
Item Length
8.7in
Item Height
1.7in
Item Width
5.7in
Item Weight
32.9 Oz
Additional Product Features
Lc Classification Number
Hf5415
Copyright Date
2007
Topic
Marketing / General, Industrial Management
Lccn
2007-028402
Dewey Decimal
658.8003
Intended Audience
Scholarly & Professional
Dewey Edition
22
Genre
Business & Economics
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:395224479862
Verzending en verwerking
Objectlocatie:
Calgary, Alberta, Canada
Wordt verzonden naar:
Wereldwijd
Uitgesloten:
APO/FPO, Afghanistan, Alaska/Hawaï, Amerikaanse protectoraten, Dominica, Fiji, Frans-Guyana, Frans-Polynesië, Guadeloupe, Haïti, Honduras, Jemen, Koeweit, Libië, Macedonië, Marokko, Martinique, Nicaragua, Oekraïne, Papoea-Nieuw-Guinea, Qatar, Russische Federatie, Saudi-Arabië, Tonga, Tuvalu, Vanuatu, Verenigd Koninkrijk, Westelijk Samoa, Wit-Rusland
Verzending en verwerking | Elk volgende object | Tot | Service | Levering*Zie opmerkingen over levering |
---|---|---|---|---|
Gratis verzending | Gratis | Verenigde Staten | Economy Shipping | Geschatte levering tussen ma, 10 jun en di, 18 jun tot 43230 |
Verwerkingstijd |
---|
Wordt doorgaans binnen 10 werkdagen na ontvangst van betaling verzonden. |
Belasting |
---|
Er kunnen belastingen van toepassing zijn tijdens Betalen. Meer weten?Lees meer over het betalen van belastingen op eBay-aankopen. |
Btw voor objectnr.395224479862
Btw voor objectnr.395224479862
Verkoper berekent btw op objecten die naar de volgende staten worden verzonden:
Staat | Btw-tarief |
---|
Retourbeleid
Nadat u het object hebt ontvangen, kunt u contact opnemen met de verkoper binnen | Terugbetaling wordt verstrekt als | Kosten voor retourzending |
---|---|---|
30 dagen | Geld terug | Koper betaalt voor retourzending |
De koper is verantwoordelijk voor de kosten van de retourzending.
Details retourbeleid |
---|
Retourzendingen geaccepteerd |
Betalingsgegevens
Betalingsmethoden
Populaire rubrieken in deze winkel
Ingeschreven als zakelijke verkoper
Feedback verkoper (1.023.437)
2***5 (9)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Haven’t seen this book anywhere else before and wanted to add it to my collection. It arrived in excellent shape.
2***5 (9)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Glad I was able to find this book as it had been taken off a previous site I looked at. Better priced here too.
2***5 (9)- Feedback gegeven door koper.
Afgelopen maand
Geverifieerde aankoop
Glad I was able to find this book as I looked elsewhere before but it had since been taken off the site.