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The Trojan Horse: The Growth of Commercial Sponsorship by Dr Deborah Philips (En
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Specificaties
- Objectstaat
- ISBN-13
- 9781474224291
- Book Title
- The Trojan Horse
- ISBN
- 9781474224291
- Publication Year
- 2015
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Trojan Horse : the Growth of Commercial Sponsorship
- Item Height
- 0.6in
- Item Length
- 9.2in
- Publisher
- Bloomsbury Academic & Professional
- Item Width
- 6.1in
- Item Weight
- 14.4 Oz
- Number of Pages
- 288 Pages
Over dit product
Product Information
The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance.The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-liberal economics by the recent global financial crisis. After considering the passage from patronage to sponsorship and outlining the context of the post-war public sector since 1945, it analyses sponsorship in relation to Thatcherism, enterprise culture and the restructuring of public provision during the 1980s. It goes on to examine the New Labour years, and the ways in which sponsorship has paved the way for the increased use of private-public partnerships and private finance initiatives within the public sector in the UK.
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1474224296
ISBN-13
9781474224291
eBay Product ID (ePID)
203459732
Product Key Features
Publication Name
Trojan Horse : the Growth of Commercial Sponsorship
Format
Trade Paperback
Language
English
Publication Year
2015
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9.2in
Item Height
0.6in
Item Width
6.1in
Item Weight
14.4 Oz
Additional Product Features
Lc Classification Number
Hd59.6.G7w43 2015
Edition Description
Digital Original
Reviews
Deborah Philips and Garry Whannel have given us a great gift--a book that manages to transcend its times, even as it captures them. They analyze the ruins of neoliberalism's baleful influence on British life, from culture to sport to health. Blending political economy with cultural studies, The Trojan Horse expertly describes thirty years of struggle and mystification., From art and sport to education and health, the authors describe how seemingly benevolent sponsorship is the Trojan Horse that has facilitated a creeping erosion of corporate interests into the public sector. In a devastating critique of the demise of the welfare state, Philips and Whannel document the colonisation of public space by commercial priorities that enables private enterprise to set the agendas of our schools, hospitals, care homes and surgeries with deleterious consequences. Wide-ranging, insightful and shocking to boot, this is a "must read" for anyone interested in the nature of public value and the hidden power of corporations.
Table of Content
Acknowledgements Introduction: The Trojan Horse - from Patronage and Philanthropy to Product Promotion and Privatisation 1. The moment of 1945 and its legacy 2. A Culture of Consensus? The Arts from 1945 3. Pay up and play the game: Sport and Sponsorship 4. Neo-Liberalism and New Labour: From Thatcher to Blair 5. Culture and Enterprise: The Arts from 1979 6. One Amazing Day . . .? The Millennium Dome 7. Education, Education, Education . . . 8. Safe in their Hands? Health and the Market 9. All in it Together? Appendix: Our Corporate Partners Bibliography Index
Copyright Date
2015
Target Audience
College Audience
Topic
Public Policy / Cultural Policy, General, International / General
Dewey Decimal
659.285
Dewey Edition
23
Genre
Business & Economics, Political Science
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Ok so I ordered this item listed as having free shipping. It was listed at $43.54 with free shipping. Somehow I ended up being charged $65.52. Then after waiting 3 weeks and having absolutely no tracking information I spoke with the seller who agreed to send a replacment, but despite charging me extra money was unwilling to ship that replacment in a way that wouldn't take atleast 3 more weeks. Ultimately this was a complete waste of time and the seller is not one that I would recommend.
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The graphic novel arrived on time today and I'm looking forward to reading it and enjoying it. Walt Disney's Gargoyles is my most favorite animated/cartoon television series Disney created and I also collect Gargoyle-themed stuff, that includes literature on the series and subject in general.