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SEO 2015 & Beyond: Search engine optimization will never be the
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Specificaties
- Objectstaat
- Title
- SEO 2015 & Beyond: Search engine optimization will never be the
- ISBN
- 9781505432725
- Subject Area
- Computers
- Publication Name
- Seo 2015 and Beyond : Search Engine Optimization Will Never Be the Same Again!
- Publisher
- CreateSpace
- Item Length
- 9 in
- Subject
- Web / Design
- Publication Year
- 2014
- Series
- Webmaster Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.5 in
- Item Weight
- 13.3 Oz
- Item Width
- 6 in
- Number of Pages
- 208 Pages
Over dit product
Product Identifiers
Publisher
CreateSpace
ISBN-10
1505432723
ISBN-13
9781505432725
eBay Product ID (ePID)
234491078
Product Key Features
Number of Pages
208 Pages
Publication Name
Seo 2015 and Beyond : Search Engine Optimization Will Never Be the Same Again!
Language
English
Subject
Web / Design
Publication Year
2014
Type
Textbook
Subject Area
Computers
Series
Webmaster Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
13.3 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
IMPORTANT The 2017 version of this book has now been released. Completely revised and updated, with new effective white hat backlinking strategies. It also includes the SEO Checklist that was previously sold as a separate book. Find SEO 2017 & Beyond by searching Amazon for B01NA6C96H . To avoid mistakes in typing that, copy and paste it into the search box in Amazon. SEO 2015 & Beyond Search engine optimization will never be the same again This book is now in it's fourth major update and includes coverage of the Hummingbird update as well as Panda & Penguin. If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. In 2013 & 2014 SEO changed again with several major algorithm changes. Strategies taught as best principles even a year ago are now considered "black hat" or just plain risky in 2015. SEO 2015 & Beyond will tell you what you can do and what you cannot. Let's look at what happened. On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). While I have never been a huge fan of exact match domains, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong. The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October). On 22nd May 2013, Google unleashed Penguin 2.0 which went far deeper than the original Penguin algorithm. This was not just a data refresh, but a major update to Penguin itself, and it's only going to get tougher. In August 2013, Google released Hummingbird. This was a major change in the way Google sorts through the indexed pages. We probably haven't seen such a major update like this in over a decade. In July 2014, Google released the Pigeon update, affecting how local search was handled. In October 2014, Penguin 2.0 was followed by Pirate 2.0. Stuff that SEOs have been doing for years, not only don't work any more, but can actually get your site penalized. That's right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Today, if you use those techniques, it's not a question of if, but when Google catch you. In this book, I want to share with you the new SEO. The SEO for 2015 and Beyond. Who am I? If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....
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