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Asian Mind Game : Unlocking the Hidden Agenda of the Asian Business Culture :...
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eBay-objectnummer:384475627005
Specificaties
- Objectstaat
- Book Title
- Asian Mind Game : Unlocking the Hidden Agenda of the Asian Busine
- ISBN
- 9780892563524
- Item Length
- 9.2in
- Publisher
- Scribner
- Publication Year
- 1991
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1in
- Genre
- Education, Business & Economics, Language Arts & Disciplines
- Topic
- Communication Studies, Multicultural Education, Globalization, General, International / General
- Item Width
- 6.1in
- Item Weight
- 18.7 Oz
- Number of Pages
- 288 Pages
Over dit product
Product Information
This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to. It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle. Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly. She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world. In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the "36 Strategies," formulated by Sun Tzu, a famous military strategist, in the fourth century B.C. Throughout Asia today, business people as well as political figures study Sun Tzu's Art of War and apply its strategies to all their activities, while Americans read The One-Minute Manager and All I Really Need to Know I Learned In Kindergarten. No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means "innocent children." Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia. With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.
Product Identifiers
Publisher
Scribner
ISBN-10
0892563524
ISBN-13
9780892563524
eBay Product ID (ePID)
247745
Product Key Features
Format
Hardcover
Language
English
Topic
Communication Studies, Multicultural Education, Globalization, General, International / General
Publication Year
1991
Type
Textbook
Genre
Education, Business & Economics, Language Arts & Disciplines
Number of Pages
288 Pages
Dimensions
Item Length
9.2in
Item Height
1in
Item Width
6.1in
Item Weight
18.7 Oz
Additional Product Features
Lc Classification Number
Hd58.6.C474 1990
Reviews
John Hillkirk USA Today: coauthor of Grit, guts and Genius; and Xerox: American Samurai. Western business people often are at an enormous disadvantage because they don't understand Eastern philosophy or strategy. Chin-ning Chu's book is a fascinating and revealing look at the Asian mind-set. Every manager doing business in the Far East -- or negotiating with Asian executives -- could learn from this book., John HillkirkUSA Today:coauthor ofGrit, guts and Genius;andXerox: American Samurai.Western business people often are at an enormous disadvantage because they don't understand Eastern philosophy or strategy. Chin-ning Chu's book is a fascinating and revealing look at the Asian mind-set. Every manager doing business in the Far East -- or negotiating with Asian executives -- could learn from this book.
Publication Name
Asian Mind Game
Table of Content
Contents Acknowledgments Part One The Mind Game 1 Preparing for the Game 2 The Marketplace is a Battlefield 3 The Sun Tzu Bing-Fa 4 The 36 Strategies 5 Thick Face, Black Heart Part Two The Ant People 6 Japan Says no for 300 Years 7 Virtue and Hypocrisy 8 The Corporate Samurai 9 Morita and Ishihara Part Three The Matriarch 10 The Hurdles 11 China Views the West 12 Historical and Cultural Connections Among the Asian Peoples 13 The Inner Chinese 14 Taiwan's Prosperity Explosion Part Four The Survivors 15 Great Expectations Part Five Endgame 16 Winning Moves 17 Paper Tiger or Sleeping Lion? Index
Copyright Date
1991
Target Audience
Trade
Lccn
90-046045
Dewey Decimal
658.8/48/0951
Dewey Edition
20
Objectbeschrijving van de verkoper
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Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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eBay-objectnummer:384475627005
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