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No Logo: Taking Aim at the Brand Bullies by Klein, Naomi Hardback Book The Fast
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US $8,50
OngeveerEUR 7,81
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Bevindt zich in: Watsonville, California, Verenigde Staten
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Geschatte levering tussen do, 13 jun en di, 18 jun tot 43230
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eBay-objectnummer:375327450436
Specificaties
- Objectstaat
- ISBN
- 0312203438
- EAN
- 9780312203436
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- No Logo: Taking Aim at the Brand Bullies
- Artist
- Klein, Naomi
- Brand
- N/A
- Colour
- N/A
- Book Title
- nologo : Taking Aim at the Brand Bullies
- Item Length
- 9.5 in
- Publisher
- Picador
- Publication Year
- 2000
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.5 in
- Features
- Revised
- Genre
- Business & Economics, Référence, Social Science
- Topic
- Consumer Guides, Sociology / General, Economics / General, International / General
- Item Width
- 7.2 in
- Item Weight
- 34.9 Oz
- Number of Pages
- 512 Pages
Over dit product
Product Information
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe - witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy - a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel" ). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." - Naomi Klein, from her Introduction
Product Identifiers
Publisher
Picador
ISBN-10
0312203438
ISBN-13
9780312203436
eBay Product ID (ePID)
1024270
Product Key Features
Book Title
nologo : Taking Aim at the Brand Bullies
Format
Hardcover
Language
English
Features
Revised
Topic
Consumer Guides, Sociology / General, Economics / General, International / General
Publication Year
2000
Illustrator
Yes
Genre
Business & Economics, Référence, Social Science
Number of Pages
512 Pages
Dimensions
Item Length
9.5 in
Item Height
1.5 in
Item Width
7.2 in
Item Weight
34.9 Oz
Additional Product Features
Lc Classification Number
Hd2755.5.K575 2000b
Edition Description
Revised Edition
Reviews
" No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."- Bruce Novak, Division of Social Sciences, The University of Chicago "A complete, user-friendly handbook on the negative effects that 1990s berbrand marketing has had on culture, work, and consumer choice."- The Village Voice "The Das Kapital of the growing anti-corporate movement."- The London Observer "Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."- Newsweek.com " No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires."- The Boston Globe, "No Logohas been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."-Bruce Novak, Division of Social Sciences, The University of Chicago "A complete, user-friendly handbook on the negative effects that 1990s Überbrand marketing has had on culture, work, and consumer choice."-The Village Voice "TheDas Kapitalof the growing anti-corporate movement."-The London Observer "Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."-Newsweek.com "No Logois an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires."-The Boston Globe, " No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."- Bruce Novak, Division of Social Sciences, The University of Chicago "A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice."- The Village Voice "The Das Kapital of the growing anti-corporate movement."- The London Observer "Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."- Newsweek.com " No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires."- The Boston Globe
Copyright Date
2000
Target Audience
Trade
Lccn
00-710214
Dewey Decimal
338.8/8
Dewey Edition
21
Objectbeschrijving van de verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:375327450436
Verzending en verwerking
Objectlocatie:
Watsonville, California, Verenigde Staten
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Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
---|---|---|---|
US $4,87 (ongeveer EUR 4,48) | Verenigde Staten | Voordelige verzendservice (USPS Media MailTM) | Geschatte levering tussen do, 13 jun en di, 18 jun tot 43230 |
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a***u (341)- Feedback gegeven door koper.
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As described and on time.
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As described and on time.
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Items as described - great seller. Thanks!
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Excellent seller! Product was well
Packaged and arrived in perfect shape! I would highly recommend!