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Nonprofit Marketing: Marketing Management for Charitable and Nongovernmenta
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- Nu kopenNonprofit Marketing: Marketing Management for Charitable and Nongovernmental Org
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Bevindt zich in: Calgary, Alberta, Canada
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eBay-objectnummer:364873441545
Specificaties
- Objectstaat
- ISBN-13
- 9781412909235
- Book Title
- Nonprofit Marketing
- ISBN
- 9781412909235
- Subject Area
- Business & Economics
- Publication Name
- Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations
- Publisher
- SAGE Publications, Incorporated
- Item Length
- 9.7 in
- Subject
- Marketing / General, Nonprofit Organizations & Charities / General
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Item Weight
- 28 Oz
- Item Width
- 7.9 in
- Number of Pages
- 384 Pages
Over dit product
Product Information
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples.
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1412909236
ISBN-13
9781412909235
eBay Product ID (ePID)
48633129
Product Key Features
Number of Pages
384 Pages
Language
English
Publication Name
Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations
Publication Year
2006
Subject
Marketing / General, Nonprofit Organizations & Charities / General
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
28 Oz
Item Length
9.7 in
Item Width
7.9 in
Additional Product Features
Intended Audience
College Audience
LCCN
2005-027277
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Lc Classification Number
Hf5415.N65 2006
Table of Content
Part I -- Marketing ManagementChapter 1 -- Introduction to Nonprofit Marketing Dimensions of Nonprofit Marketing Importance of Nonprofit Sector Types of Nonprofit Organizations Challenges Faced by the Nonprofit Sector Adoption of Marketing Approach Current Issues Books Organization - Barry OMahoney and Michael PolonskyChapter 2 -- Setting the Path of the Nonprofit Organization: Mission Focus, Strategic Objectives, Differentiation, Positioning, Unique Value Proposition, Segmentation Mission - Defining a Focus and Scope Strategic Objectives to Achieve the Organization's Mission Differentiation Positioning Unique Value Proposition Branding SegmentationChapter 3 -- Research in Nonprofit Organizations Publics of Nonprofits Orientations of Nonprofits Why Nonprofits Must Do Research Where Research Fits Into a Nonprofit's MIS The Research ProcessChapter 4 -- Strategic Market Analysis and Planning for Public and Nonprofit Organizations Defining Strategic Marketing, Planning, and Management The Importance of Marketing Analysis and Planning The Interrelatedness of Marketing Topics The Basic Strategic Market Analysis Process Potential Areas of Change That May Affect Strategic Planning Three Planning Situations Why is Strategic Planning Based in Marketing Theory? Organizational Culture, Values and Approach to Management Impacts Planning When Market-Based Strategic Planning Is Most ImportantChapter 5 -- Offers in Nonprofit Organizations: Product and Place Offers in Nonprofit Organizations The Nonprofit Marketing Mix Identifying the Offer in Nonprofit Organizations The Five Levels of an Offer Offer Classification Managing Nonprofit Offers Nonprofit Offer Development Managing Nonprofit DistributionChapter 6 -- Offers in Nonprofit Organizations: Promotion and Price Promotion -Marketing Communication Promotion Objectives The Promotional Mix Prices in Nonprofit Organizations Nonmonetary Prices of Nonprofit OffersPart II -- MARKETING TO DONORS AND VOLUNTEERS Chapter 7 -- Direct Marketing Tactics Importance of Direct Marketing Types of Direct Marketing Characteristics of Direct Marketing Developing a Direct Marketing Program Ethical Issues Managerial Issues Online FundraisingChapter 8 -- Strategic Approaches to Attracting Major Gifts Major Gifts from Individual Donors A Nonprofit's Largest Donors Seeing Through the Eyes of the Potential Donor The "Potential Major-Gift Information File" Traditional Tactics for Major-Gift Fund-Raising The Individual Major-Gift Donor Profile Tasks Related to Effective Nonprofit Major-Gift Development The "Close" - Asking for the Major Gift Alternative Major-Gift Formats for Prospect ConsiderationChapter 9 -- Special Events in the Nonprofit Sector Special Events: Definition, Rationale, Planning and Design Scope of Events in the Nonprofit Sector Objectives of Special Events Strategic Issues in Producing Special Events Managing Special Events Marketing and Promoting Special Events Evaluating Special EventsChapter 10 -- Marketing to Volunteers Importance of Volunteers Classifying Volunteers Understanding Volunteer Motivations Marketing to Potential Volunteers Virtual VolunteeringPart III -- SPECIAL TOPICSChapter 11 -- Social Marketing Introduction Changing Public Behavior Social Marketing Plan Issues Marketing: Changing Public Policy Involvement of the Business SectorChapter 12 -- Cause-Related Marketing and Other Collaborations with the Business Sector Importance of Collaborating with the Business Sector Cost and Benefits Different Types of Relationships with Businesses Setting Objectives Finding a Corporate partner Managing the Relationship Model of Consumer Responses to CampaignIndex
Copyright Date
2006
Objectbeschrijving van de verkoper
Informatie van zakelijke verkoper
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
Ik verklaar dat al mijn verkoopactiviteiten zullen voldoen aan alle wet- en regelgeving van de EU.
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eBay-objectnummer:364873441545
Verzending en verwerking
Objectlocatie:
Calgary, Alberta, Canada
Wordt verzonden naar:
Wereldwijd
Uitgesloten:
APO/FPO, Alaska/Hawaï, Amerikaanse protectoraten, Koeweit, Macedonië, Marokko, Oekraïne, Qatar, Russische Federatie, Saudi-Arabië, Wit-Rusland
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