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Nation Branding in Modern History, Hardcover by Viktorin, Carolin (EDT); Will...

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Book Title
Nation Branding in Modern History
ISBN
9781785339233
Publication Year
2018
Series
Explorations in Culture and International History Ser.
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Nation Branding in Modern History
Author
Jessica C. E. Gienow-Hecht
Item Length
9in
Publisher
Berghahn Books, Incorporated
Item Width
6in
Item Weight
0 Oz
Number of Pages
300 Pages

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Product Information

A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Product Identifiers

Publisher
Berghahn Books, Incorporated
ISBN-10
1785339230
ISBN-13
9781785339233
eBay Product ID (ePID)
243085355

Product Key Features

Author
Jessica C. E. Gienow-Hecht
Publication Name
Nation Branding in Modern History
Format
Hardcover
Language
English
Publication Year
2018
Series
Explorations in Culture and International History Ser.
Type
Textbook
Number of Pages
300 Pages

Dimensions

Item Length
9in
Item Width
6in
Item Weight
0 Oz

Additional Product Features

Series Volume Number
9
Lc Classification Number
Jz1305 .N339 2018
Reviews
"Reading this collection feels like one is at a workshop in which by the end of the day (in this case the end of the book) participants had worked together to gain a better understanding of the field and raised a host of new questions and concerns." * Journal of Modern History "With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail." * Egle Rindzeviciute, Kingston University, "With a particularly impressive range of case studies that include Eastern and non-European case studies, the contributors to this volume bring to light new and hitherto unexplored episodes in the history of cultural diplomacy and nation branding, all supported by a wealth of empirical detail." * Egle Rindzeviciute, Kingston University
Table of Content
List of Illustrations Acknowledgements Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, and Marcel K. Will PART I: BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES Chapter 1. Nation Branding Amid Civil War: Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861-66 William B. McAllister Chapter 2. From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland Oliver Kühschelm Chapter 3. Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period Ilaria Scaglia Chapter 4. High Culture to the Rescue: Japan's Nation Branding in the United States, 1934-40 John Gripentrog Chapter 5. All Publicity is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945-69 Carolin Viktorin Chapter 6. The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War Michael L. Krenn Chapter 7. Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945-2015 Rosemarijn Hoefte Chapter 8. A New Brand for Postcommunist Europe Beata Ociepka PART II: PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES Chapter 9. Historicizing the Relationship between Nation Branding and Public Diplomacy Justin Hart Chapter 10. Nation Branding: A Twenty-First Century Tradition Melissa Aronczyk Chapter 11. The History of Nation Branding and Nation Branding as History Mads Mordhorst Annotated Sources Preface: The Diversity of Primary Sources and the Concept of Nation Branding Introduction to Baron Dan Ino, "The Japanese People and their Gardens" (1935) John Gripentrog Images from the 1935-36 International Exhibition of Chinese Art in London Ilaria Scaglia A Memorandum on the Advancing American Art Fiasco of 1947 Michael L. Krenn Index
Copyright Date
2018
Target Audience
Scholarly & Professional
Topic
Marketing / General, Modern / 20th Century, International Relations / General, International / Marketing, Anthropology / Cultural & Social, International Relations / Diplomacy
Lccn
2018-018972
Dewey Decimal
327.2
Dewey Edition
23
Genre
Business & Economics, History, Social Science, Political Science

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