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Engage! : The Complete Guide for Brands and Businesses to Build, Cultivate, a...
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eBay-objectnummer:364388223101
Specificaties
- Objectstaat
- ISBN
- 9781118003763
- Book Title
- Engage! : The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 8.7 in
- Publication Year
- 2011
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.1 in
- Features
- Revised
- Genre
- Computers, Business & Economics
- Topic
- Customer Relations, Web / Social Media, E-Commerce / Internet Marketing, New Business Enterprises
- Item Weight
- 12.8 Oz
- Item Width
- 5.9 in
- Number of Pages
- 336 Pages
Over dit product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118003764
ISBN-13
9781118003763
eBay Product ID (ePID)
99564358
Product Key Features
Book Title
Engage! : The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Number of Pages
336 Pages
Language
English
Topic
Customer Relations, Web / Social Media, E-Commerce / Internet Marketing, New Business Enterprises
Publication Year
2011
Illustrator
Yes
Features
Revised
Genre
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
12.8 Oz
Item Length
8.7 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-054031
Dewey Edition
22
Dewey Decimal
658.8002854678
Edition Description
Revised edition
Synopsis
The ultimate guide to branding and building your business in the era of the Social Web "The road from where you are to your business' future is neither paved nor marked. It's yours to discover, and this book is your compass to leadership." Peter Guber , CEO, Mandalay Entertainment Group "Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach." Tony Hsieh , CEO, Zappos.com Social media has forever changed the way businesses and customers communicate and also the way customers make their decisions. With networks like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests and goals creating communities that shape the perception of brands. Engage! tells you how to reach customers where they go for information and how to build valuable relationships that will also shape the future of your business. This revised paperback edition, with a Foreword by Ashton Kutcher, dubbed "Mr. Social" by Fast Company magazine, describes the steps required for conceptualizing, implementing, managing, and measuring a social media program. With this book, you will find out how to: Create a welcoming online space that cultivates your customers' loyalty and trust Attract online champions and influencers who will help build your reputation and increase attention Understand and adapt to market needs based on the insights you gain from engagement Measure your success and ROI Your customers are waiting to hear from you., The ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?, The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time., The ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher Engage thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
LC Classification Number
HF5415.1265.S65 2011
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- n***5 (70)- Feedback gegeven door koper.Afgelopen maandGeverifieerde aankoopExcellent item, arrived quickly and in perfect condition.
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