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Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas Wi...
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eBay-objectnummer:363597030496
Specificaties
- Objectstaat
- ISBN
- 9781642790719
- Publication Year
- 2019
- Format
- Trade Paperback
- Language
- English
- Book Title
- Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas with Science
- Publisher
- Morgan James Publishing
- Genre
- Business & Economics
- Item Length
- 8.5 in
- Topic
- Marketing / General, Customer Relations, Advertising & Promotion
- Item Width
- 5.5 in
- Number of Pages
- 238 Pages
Over dit product
Product Identifiers
Publisher
Morgan James Publishing
ISBN-10
1642790710
ISBN-13
9781642790719
eBay Product ID (ePID)
14038477414
Product Key Features
Book Title
Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas with Science
Number of Pages
238 Pages
Language
English
Publication Year
2019
Topic
Marketing / General, Customer Relations, Advertising & Promotion
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Synopsis
Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, "Do creative ideas work better?"Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. And he also shows how you can create the ideal experiences to improve your bottom line., Sorry Spock, Emotions Drive Business uses a scientific approach to demonstrate that emotion drives business., Sorry Spock , Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, "Do creative ideas work better?" Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
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