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Strategic Management. Levis Case Analysis by Khaled Bek - Paperback NEW Anonym 2

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eBay-objectnummer:354759540282
Laatst bijgewerkt op 23 mei 2024 17:34:33 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Weight
526
Subjects
N/A
Pages
28 Pages
Size
H:210mm, W:
Topic
Unknown
Book Title
Strategic Management. Levis Case Analysis by Khaled Bekhet (Pape
ISBN
9783346232052
Publication Year
2020
Type
Textbook
Format
Paperback
Language
English
Publication Name
Strategic Management. Levis Case Analysis
Item Height
210mm
Author
Khaled Bekhet
Publisher
GRIN Verlag
Item Width
148mm
Subject
Management
Item Weight
86g
Number of Pages
56 Pages

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Product Information

Seminar paper from the year 2019 in the subject Business economics - Business Management, Corporate Governance, language: English, abstract: In 1995, women's jeans were a $2 billion fashion category in the US and growing fast. Levi- Strauss was the market leader, but its traditional dominant position was under heavy attack. Standard Levi's women's jeans, sold in 51 size combinations (waist and inseam), had been the industry leading product for decades, but fashion was now taking over the category. Market research showed that only 24 percent of women were fully satisfied with their purchase of standard jeans at about $50 per pair. Fashion in jeans meant more styles, more colors, and better fit. All of these combined to create a level of product line complexity that was a nightmare for manufacturing-oriented, push based companies like Strauss. By 1995, Strauss operated 19 Original Levi's retail stores across the country (2,000 to 3,000 square foot mall stores) to put them in closer touch with the ultimate customers. However, this channel was a very small part of their overall $6 Billion sales, which were still primarily to distributors and/or independent retailers. Shows Levi's financial footprint. Strauss was as aggressive as most apparel manufacturers and retailers in investing in process improvements and information technology to improve manufacturing and delivery cycle times and pull-based responsiveness to actual buying patterns. However, the overall supply chain from product design to retail sales was still complex, expensive and slow. In spite of substantial improvements in recent years, (including extensive use of EDI , there was still an eight-month lag, on average, between ordering cotton fabric and selling the final pair of jeans. The industry average lag was still well over twelve months in 1995. The financial footprint for one pair of women's jeans sold through the normal wholesale channel compared to one pair sold through an Original Levi's

Product Identifiers

Publisher
GRIN Verlag
ISBN-13
9783346232052
eBay Product ID (ePID)
25046685745

Product Key Features

Author
Khaled Bekhet
Publication Name
Strategic Management. Levis Case Analysis
Format
Paperback
Language
English
Subject
Management
Publication Year
2020
Type
Textbook
Number of Pages
56 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
86g

Additional Product Features

Title_Author
Khaled Bekhet

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