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SWIFT VIEWING: THE POPULAR LIFE OF SUBLIMINAL INFLUENCE By Charles R. Acland NEW
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eBay-objectnummer:335354983870
Specificaties
- Objectstaat
- ISBN-10
- 0822349191
- Book Title
- Swift Viewing: The Popular Life of Subliminal Influence
- Genre
- Business & Economics, Social Science, Performing Arts
- ISBN
- 9780822349198
- Item Length
- 0.4in
- Publisher
- Duke University Press
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Topic
- Media Studies, Advertising & Promotion, Film / History & Criticism
- Item Width
- 0.2in
- Item Weight
- 20.7 Oz
- Number of Pages
- 328 Pages
Over dit product
Product Information
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing , Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "hidden persuaders" became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.
Product Identifiers
Publisher
Duke University Press
ISBN-10
0822349191
ISBN-13
9780822349198
eBay Product ID (ePID)
109060498
Product Key Features
Format
Trade Paperback
Language
English
Topic
Media Studies, Advertising & Promotion, Film / History & Criticism
Publication Year
2012
Type
Textbook
Genre
Business & Economics, Social Science, Performing Arts
Number of Pages
328 Pages
Dimensions
Item Length
0.4in
Item Height
0.6in
Item Width
0.2in
Item Weight
20.7 Oz
Additional Product Features
Lc Classification Number
Hf5827.9.A25 2012
Reviews
"A comprehensive and compelling archaeology of the dream of invisible influence through media, this is a much-needed and frighteningly contemporary history."- Fred Turner , author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism, "Acland . . . offers an exquisitely detailed and subtle accounting of the scientific, cultural and political context for Vicary's famous announcement and its consequences, focusing most tightly on the 1950s and '60s." - Julie Sedivy, Literary Review of Canada, "A comprehensive and compelling archaeology of the dream of invisible influence through media, this is a much-needed and frighteningly contemporary history."-- Fred Turner , author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism, "A comprehensive and compelling archaeology of the dream of invisible influence through media, this is a much-needed and frighteningly contemporary history." Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism "Making an important intervention in media and cultural history, Charles R. Acland examines how a seemingly 'fringe' technological practice became a lightning rod for public anxiety about the power of the media. As he argues, the idea of subliminal influence is still very much with us. It may have been scientifically refuted, but it is clearly of continuing relevance in popular suspicions about the relationship between media, information, and consciousness." Jeffrey Sconce, author of Haunted Media: Electronic Presence from Telegraphy to Television, "Thought-provoking.... [C]ombines a broad historical survey with a compelling analysis of what he calls 'vernacular cultural critique' (p. 33), will appeal to scholars interested in the history of psychology, advertising and popular culture.... [A] very original effort to link the history of psychology to the history of popular culture." - Robert Genter, Cultural Studies, "The scale of Swift Viewing is evident in the book's broad historical sweep which unfolds with the fluidity and accessibility of a popular history, but without sacrificing theoretical and critical rigour. . . . Swift Viewing refuses the theoretician's claim to a monopoly on 'the everyday lived nature of cultural life, which cannot be reduced to brute economic explanations nor textualist acrobatics' (33), insisting instead on a need to respect the critical value of the nuances, dead-ends, insights and assumptions of the people's own media critique." - Nicholas Holm, Reviews in Cultural Theory, Swift Viewing is a very good read--well written, elegant in style, engaging, and solidly argued. It will be of interest to students and scholars of media and culture, particularly to those who focus on American media history., "[An] excellent history of the idea of subliminal influence. Those events have been described by several previous writers, but one of the many virtues of Acland's book is that he gives us the most carefully documented account to date." - Paul Messaris, International Journal of Communication, "A comprehensive and compelling archaeology of the dream of invisible influence through media-this is a much-needed and frighteningly contemporary history."- Fred Turner , author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network and the Rise of Digital Utopianism, "A comprehensive and compelling archaeology of the dream of invisible influence through media, this is a much-needed and frighteningly contemporary history." Fred Turner, author of From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism"Making an important intervention in media and cultural history, Charles R. Acland examines how a seemingly 'fringe' technological practice became a lightning rod for public anxiety about the power of the media. As he argues, the idea of subliminal influence is still very much with us. It may have been scientifically refuted, but it is clearly of continuing relevance in popular suspicions about the relationship between media, information, and consciousness." Jeffrey Sconce, author of Haunted Media: Electronic Presence from Telegraphy to Television"It's a sober book covering an occasionally weird stretch of cultural territory. Acland, a professor of communication studies at Concordia University, in Montreal, calls the concept of subliminal influence a form of "vernacular cultural critique." It operates in a zone lying somewhere between social science and urban legend. And the belief is a hardy one. Over the years, public-opinion surveys in the United States have found that between 50 and 70 percent of respondents think that advertisers used subliminal techniques, with comparably high levels of belief in their effectiveness." Scott McLemee, Inside Higher Ed, February 15th 2012, "[C]aptivating... [B]rings to life the tension of this period by placing readers directly into the cultural context that sparked the debate about subliminal messaging.... I highly recommend Swift Viewing both as a powerfully documented source of our historical past and an enlightening commentary to shape future debates over new forms of subliminal media." - Kimberly Sugden, Advertising & Society Review, "[Acland's] style combines a rich historiography with popular and obscure symbols to create an informative and entertaining read." - Gregory A. Borchard, Popular Culture Review, "Making an important intervention in media and cultural history, Charles R. Acland examines how a seemingly 'fringe' technological practice became a lightning rod for public anxiety about the power of the media. As he argues, the idea of subliminal influence is still very much with us. It may have been scientifically refuted, but it is clearly of continuing relevance in popular suspicions about the relationship between media, information, and consciousness."-- Jeffrey Sconce , author of Haunted Media: Electronic Presence from Telegraphy to Television, "Making an important intervention in media and cultural history, Charles R. Acland examines how a seemingly 'fringe' technological practice became a lightening rod for public anxiety about the power of the media. As he argues, the idea of subliminal influence is still very much with us. It may have been scientifically refuted, but it is clearly of continuing relevance in popular suspicions about the relationship between media, information, and consciousness."- Jeffrey Sconce , author of Haunted Media: Electronic Presence from Telegraphy to Television, "[C]aptivating… [B]rings to life the tension of this period by placing readers directly into the cultural context that sparked the debate about subliminal messaging…. I highly recommend Swift Viewing both as a powerfully documented source of our historical past and an enlightening commentary to shape future debates over new forms of subliminal media." - Kimberly Sugden, Advertising & Society Review, "Thought-provoking…. [C]ombines a broad historical survey with a compelling analysis of what he calls 'vernacular cultural critique' (p. 33), will appeal to scholars interested in the history of psychology, advertising and popular culture…. [A] very original effort to link the history of psychology to the history of popular culture." - Robert Genter, Cultural Studies, "Making an important intervention in media and cultural history, Charles R. Acland examines how a seemingly 'fringe' technological practice became a lightning rod for public anxiety about the power of the media. As he argues, the idea of subliminal influence is still very much with us. It may have been scientifically refuted, but it is clearly of continuing relevance in popular suspicions about the relationship between media, information, and consciousness."- Jeffrey Sconce , author of Haunted Media: Electronic Presence from Telegraphy to Television
Publication Name
Swift Viewing : the Popular Life of Subliminal Influence
Table of Content
Acknowledgments xi List of Illustrations xiii Prologue: Black Magic on Mars 1 1. Subliminal Communication as Vernacular Media Critique 13 2. Mind, Media, and Remote Control 43 3. The Swift View 65 4. Mind-Probing Ad-Men 91 5. Crossing the Popular Threshold 111 6. The Hidden and the Overload 133 7. From Mass Brainwashing to Rapid Mass Learning 165 8. Textual Strategies for Media Saturation 193 9. Critical Reasoning in a Cluttered Age 227 Notes 239 Bibliography 267 Index 291
Copyright Date
2012
Lccn
2011-027424
Dewey Decimal
659.101/9
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
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