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Never Use Futura the History of a Typeface Paperback Douglas Thom
Free US Delivery | ISBN:1616895721
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“Former library book; may include library markings. Used book that is in clean, average condition ”... Meer lezenover objectstaat
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eBay-objectnummer:315346805403
Specificaties
- Objectstaat
- Goed
- Opmerkingen van verkoper
- Special Attributes
- EX-LIBRARY
- Publication Name
- Princeton Architectural Press
- ISBN
- 9781616895723
- Book Title
- Never Use Futura (The History of A Typeface)
- Item Length
- 8in
- Publisher
- Princeton Architectural Press
- Publication Year
- 2017
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Genre
- Design
- Topic
- Reference, Graphic Arts / Advertising, Graphic Arts / Typography
- Item Width
- 5.6in
- Item Weight
- 13.8 Oz
- Number of Pages
- 208 Pages
Over dit product
Product Information
Conceived around the directive commonly given to students, this is the first major English-language book to concentrate on Futura, using the foundational typeface to open up an alternate history of modern graphic design.
Product Identifiers
Publisher
Princeton Architectural Press
ISBN-10
1616895721
ISBN-13
9781616895723
eBay Product ID (ePID)
234262647
Product Key Features
Book Title
Never Use Futura (The History of A Typeface)
Format
Trade Paperback
Language
English
Topic
Reference, Graphic Arts / Advertising, Graphic Arts / Typography
Publication Year
2017
Genre
Design
Number of Pages
208 Pages
Dimensions
Item Length
8in
Item Height
0.8in
Item Width
5.6in
Item Weight
13.8 Oz
Additional Product Features
Lc Classification Number
Z250.5.F88t48 2017
Reviews
"It tells a smart, incisive story about the way one typeface became woven into our cultural sentiments and movements." - Design Observer-- -, "This engaging new book by Douglas Thomas, a graphic designer and historian, is a biography of the typeface that explores what its wide usage means and why it is so popular." - Architecture Boston magazine-- -, "Thomas offers a thoroughly researched, exhaustively documented story of a typeface that is so ubiquitous that to remove it would be to erase much of what today's world looks like. The book is extremely readable, with a breezy style and an almost gossipy, "did you know" tone. The book would be a terrific source of information for graduate students who want a semiotic analysis of a style or genre, or a researcher wanting to trace the influence of a particular motif through various iterations. Thomas does just that with his recounting of artist Barbara Kruger's use of a 1946 movie poster for her style standards and then the appropriation of Kruger by others, including the fashion brand Supreme. Never before has font design moved so prominently into the psyche of the common person. This book both reflects and accelerates that trend." - Choice, "Never Use Futura, by Douglas Thomas, is an incredibly thorough exploration and investigation of Futura, a bold alternative to the perhaps equally popular (and equally divisive) Helvetica. In short, it puts Futura in social and historical context. Aside from being quite fascinating in subject, I found the design and layout to be absolutely beautiful - another reason why Never Use Futura is easy to pick up and surprisingly hard to put down." - Typo-Graphical-- -, "Anyone who loved "Helvetica" will enjoy this look at the history and widespread use of the typeface Futura, which you won't be able to stop noticing after you've read Douglas Thomas's excellent book." - Fast Company's Co.Design-- -, "Futura's ubiquity makes Never Use Futura an essential handbook on the way the modern world looks and how we read its words." - PopMatters, "Never Use Futura, by Douglas Thomas, is an incredibly thorough exploration and investigation of Futura, a bold alternative to the perhaps equally popular (and equally divisive) Helvetica. In short, it puts Futura in social and historical context. Aside from being quite fascinating in subject, I found the design and layout to be absolutely beautiful - another reason why Never Use Futura is easy to pick up and surprisingly hard to put down." - Typo-Graphical, "Futura's ubiquity makes Never Use Futura an essential handbook on the way the modern world looks and how we read its words." - PopMatters-- -, "Thomas offers a thoroughly researched, exhaustively documented story of a typeface that is so ubiquitous that to remove it would be to erase much of what today's world looks like. The book is extremely readable, with a breezy style and an almost gossipy, "did you know" tone. The book would be a terrific source of information for graduate students who want a semiotic analysis of a style or genre, or a researcher wanting to trace the influence of a particular motif through various iterations. Thomas does just that with his recounting of artist Barbara Kruger's use of a 1946 movie poster for her style standards and then the appropriation of Kruger by others, including the fashion brand Supreme. Never before has font design moved so prominently into the psyche of the common person. This book both reflects and accelerates that trend." - Choice-- -, "This engaging new book by Douglas Thomas, a graphic designer and historian, is a biography of the typeface that explores what its wide usage means and why it is so popular." - Architecture Boston magazine, "It tells a smart, incisive story about the way one typeface became woven into our cultural sentiments and movements." - Design Observer, "Anyone who loved "Helvetica" will enjoy this look at the history and widespread use of the typeface Futura, which you won't be able to stop noticing after you've read Douglas Thomas's excellent book." - Fast Company's Co.Design, "The result is a contemporary lens upon the face, showing its application in film titles and interior motifs for Wes Andersen, campaign buttons for Richard Nixon and artwork by Barbara Kruger. Must read." - The Daily Heller/Printmag.com, "The result is a contemporary lens upon the face, showing its application in film titles and interior motifs for Wes Andersen, campaign buttons for Richard Nixon and artwork by Barbara Kruger. Must read." - The Daily Heller/Printmag.com -- -
Copyright Date
2017
Lccn
2016-058695
Dewey Decimal
686.2247
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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