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Ten Deadly Marketing Sins - 9780471650225, Philip Kotler, hardcover, new
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Specificaties
- Objectstaat
- Artist
- Kotler, Philip
- ISBN
- 9780471650225
- Book Title
- Ten Deadly Marketing Sins : Signs and Solutions
- Item Length
- 8.8in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2004
- Format
- Hardcover
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics
- Topic
- Marketing / General, Sales & Selling / General
- Item Width
- 5.7in
- Item Weight
- 10.2 Oz
- Number of Pages
- 160 Pages
Over dit product
Product Information
Praise for TEN DEADLY MARKETING SINS "More than just an indictment of current marketing practices, Philip Kotler's new book is a sweeping overview of the role and function of marketing in the modern corporation. Be sure to read it." Al Ries, coauthor, The Origin of Brands: Discover the Natural Laws of Product Innovations and Business Survival "This book should really be called the Eleven Deadly Sins. The eleventh sin would be for a CEO, CFO, or CMO to fail to read and act on the content of Kotler's Ten Deadly Marketing Sins." Roger Blackwell, Professor of Marketing, The Fisher College of Business and coauthor, Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll "In the current frenzied competition for customers, marketers are thinking so far 'outside the box' that they easily succumb to the most common, and fundamental, pitfalls in the business. With his usual savvy and straightforward style, Philip Kotler offers this book as insurance a guide to what not to do." Don Peppers and Martha Rogers, founders, Peppers and Rogers Group and coauthors of the One-to-One Relationship book series "With Phil Kotler's many years of studying marketing, no one is better equipped at spotting marketing sins." Jack Trout, President, Trout & Partners Ltd. and author of Jack Trout on Strategy "In his latest book, Professor Philip Kotler tells it like it is about the shockingly prevalent deficiencies in marketing practice today. Fortunately, he doesn't stop there. Kotler shows exactly how you can turn things around when the first signs of a deadly marketing sin surface. Thank you . . . thank you . . . thank you for making it crystal clear that now is the time for marketing to take its rightful place as the driver of business success in our interactive society." Stan Rapp, coauthor of the MaxiMarketing trilogy and Max-e-Marketing in the Net Future
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471650226
ISBN-13
9780471650225
eBay Product ID (ePID)
6064195
Product Key Features
Book Title
Ten Deadly Marketing Sins : Signs and Solutions
Format
Hardcover
Language
English
Topic
Marketing / General, Sales & Selling / General
Publication Year
2004
Genre
Business & Economics
Number of Pages
160 Pages
Dimensions
Item Length
8.8in
Item Height
0.7in
Item Width
5.7in
Item Weight
10.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.13.K654 2004
Reviews
"...I heartily recommend it to both the marketing professional and non-marketing manager..." ( Journal of Consumer Marketing , Vol.22, No.1, 2005) "...everyone in marketing should give this a read..." ( Media Week , 27 July 2004) "...might well be the most instantly useful marketing guide to come off the shelf for years..." ( Internetworks , September 2004) "... a 'must-have' title for anyone aiming to remain competitive in their respective market place." ( Publishing News , 19th March 2004), "...I heartily recommend it to both the marketing professional and non-marketing manager..." ( Journal of Consumer Marketing , Vol.22, No.1, 2005) "...everyone in marketing should give this a read..." ( Media Week , 27 July 2004) "...might well be the most instantly useful marketing guide to come off the shelf for years..." ( Internetworks , September 2004) "... a 'must-have' title for anyone aiming to remain competitive in their respective market place." ( Publishing News , 19 th March 2004)
Table of Content
Introduction: The State of Marketing Today. Chapter 1: Your Company Is Not Sufficiently Market Focused and Customer Driven. Chapter 2: Your Company Does Not Fully Understand Its Target Customers. Chapter 3: Your Company Needs to Better Define and Monitor Its Competitors. Chapter 4: Your Company Has Not Properly Managed Its Relationships with Its Stakeholders. Chapter 5: Your Company Is Not Good at Finding New Opportunities. Chapter 6: Your Company's Marketing Planning Process Is Deficient. Chapter 7: Your Company's Product and Service Policies Need Tightening. Chapter 8: Your Company's Brand-Building and Communication Skills Are Weak. Chapter 9: Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing. Chapter 10: Your Company Has Not Made Maximum Use of Technology. Epilogue: The Ten Commandments of Marketing Effectiveness. Index.
Copyright Date
2004
Lccn
2003-026035
Dewey Decimal
658.8
Intended Audience
Trade
Dewey Edition
22
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