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After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul

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eBay-objectnummer:305194303394

Specificaties

Objectstaat: Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...

ISBN: 9780063009813

Book Title: After Steve : How Apple Became a Trillion-Dollar Company and Lost Its Soul

Item Length: 9in

Publisher: HarperCollins

Publication Year: 2022

Format: Hardcover

Language: English

Item Height: 1.2in

Author: Tripp Mickle

Genre: Biography & Autobiography, Business & Economics

Topic: Industries / Computers & Information Technology, Infrastructure, Management, Corporate Finance / General, Science & Technology, Corporate & Business History

Item Width: 6in

Item Weight: 23.7 Oz

Number of Pages: 512 Pages

Over dit product

Product Information

From the Wall Street Journal' s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants--Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO--and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his "spiritual partner at Apple." The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs's spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator's death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive's opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple's valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world's stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple's history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve . His research shows the company's success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive's departure in 2019 marked a culmination in Apple's shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Product Identifiers

Publisher

HarperCollins

ISBN-10

0063009811

ISBN-13

9780063009813

eBay Product ID (ePID)

28057244416

Product Key Features

Book Title

After Steve : How Apple Became a Trillion-Dollar Company and Lost Its Soul

Author

Tripp Mickle

Format

Hardcover

Language

English

Topic

Industries / Computers & Information Technology, Infrastructure, Management, Corporate Finance / General, Science & Technology, Corporate & Business History

Publication Year

2022

Genre

Biography & Autobiography, Business & Economics

Number of Pages

512 Pages

Dimensions

Item Length

9in

Item Height

1.2in

Item Width

6in

Item Weight

23.7 Oz

Additional Product Features

Lc Classification Number

Hd9696.2.U64a675

Reviews

[An] insightful debut, an unsparing take on the company's post-Steve Jobs era....There has been plenty written about Jobs and Apple; this sets itself apart with its shrewd look at how and why the company's culture shifted. Apple devotees and skeptics alike will find much to consider., A dynamic, eye-opening debut... Tech enthusiasts will find this meticulously researched report great fodder for debate on the future of Apple as a tech leader. A focused, perceptive assessment of the evolution of Apple's alchemy., "Mickle penetrates the veil of secrecy shrouding one of the great dramas of modern business history: how Apple not only survived but thrived after the death of its brilliant, charismatic founder--and at what personal cost to his successors, Tim Cook and Jony Ive. After Steve is both a feat of reporting on what may be the most secretive company in the world and a gripping narrative that brings readers inside the "Spaceship," Apple's futuristic headquarters."

Lccn

2023-276699

Dewey Decimal

338.7/610040973

Intended Audience

Trade

Dewey Edition

23/Eng/20220422

Illustrated

Yes

Objectbeschrijving van de verkoper

Informatie van zakelijke verkoper

Book Depot Inc.

Wilf Wikkerink

2299 Kenmore Ave

14207 Buffalo, NY

United States

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eBay-objectnummer:305194303394

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Buffalo, NY, Verenigde Staten

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