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CIM Coursebook: Delivering Customer Value through Marketing by Donnelly New..

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
PublishedOn
2017-07-07
Title
CIM Coursebook: Delivering Customer Value through Marketing
ISBN
9781138440968
EAN
9781138440968
Publication Year
2017
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Cim Coursebook: Delivering Customer Value Through Marketing
Item Height
246mm
Author
Ray Donnelly
Publisher
Taylor & Francis LTD
Item Width
189mm
Subject
Management
Item Weight
454g

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Product Information

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.Extensive online materials support students and tutors at every stage.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781138440968
eBay Product ID (ePID)
239950505

Product Key Features

Author
Ray Donnelly
Publication Name
Cim Coursebook: Delivering Customer Value Through Marketing
Format
Hardcover
Language
English
Subject
Management
Publication Year
2017
Type
Textbook

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
454g

Additional Product Features

Title_Author
Ray Donnelly
Country/Region of Manufacture
United Kingdom

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