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22 Keys to Sales Success: How to Make It Big in Financial Services by James M.

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More Than Words is a nonprofit social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a ...
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Specificaties

Objectstaat
Heel goed: Een boek dat er niet als nieuw uitziet en is gelezen, maar zich in uitstekende staat ...
ISBN
9781576601495
Book Title
22 Keys to Sales Success : How to Make It Big in Financial Services
Book Series
Bloomberg Ser.
Publisher
Wiley & Sons, Incorporated, John
Item Length
9.4 in
Publication Year
2004
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.8 in
Author
Paul Karasik, James M. Benson
Genre
Business & Economics
Topic
Banks & Banking, Industries / Financial Services, Sales & Selling / General, Investments & Securities / General
Item Weight
18.6 Oz
Item Width
6.3 in
Number of Pages
224 Pages

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Product Information

In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, todays consumer is skeptical and demands more for less. A business needs fresh approaches to sell in todays tough marketplace.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1576601498
ISBN-13
9781576601495
eBay Product ID (ePID)
2705076

Product Key Features

Book Title
22 Keys to Sales Success : How to Make It Big in Financial Services
Number of Pages
224 Pages
Language
English
Publication Year
2004
Topic
Banks & Banking, Industries / Financial Services, Sales & Selling / General, Investments & Securities / General
Illustrator
Yes
Genre
Business & Economics
Author
Paul Karasik, James M. Benson
Book Series
Bloomberg Ser.
Format
Hardcover

Dimensions

Item Height
0.8 in
Item Weight
18.6 Oz
Item Length
9.4 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Reviews
"Jim Benson and Paul Karasik have written an easy-to-read-and-understand, cram-packed guide to proven successful selling techniques. I would categorize this book as a 'must-read' for new sales professionals and a 'you better read' for seasoned sales professionals. " ?Albert J. "Bud" Schiff CEO, NYLEX Benefits Past President, Association for Advanced Life Underwriting (AALU) Past Chairman, International Top of the Table "This is one of the best-written sales books I've read. The action steps and skill builders help put words to action. This belongs on the shelf of every sales professional in the financial services business. " ?Robert B. Plybon Plybon & Associates Past President, Million Dollar Round Table " 22 Keys to Sales Success makes a great educational text for the financial professional. It presents new ideas for the experienced adviser while also reinforcing historical best practices. For the less-experienced adviser, it serves as an effective primer on how to build a successful practice. Don't miss the resources guide in the back of the book--that alone is worth the price of admission!" ? Barry G. Knight Senior Vice President and Director of Sales Development, Pioneer Investments "With this book, Jim Benson and Paul Karasik share their expertise on a number of important skills--such as developing client and professional relationships, ascertaining and serving client needs, and formulating, implementing, and adjusting multifaceted plans--in a clear, articulate, and practical way. 22 Keys to Sales Success provides the next generation of producers and leaders the tools they need to be successful in this ever-changing industry. " ?David Stertzer Executive Vice President, Association for Advanced Life Underwriting (AALU)
Lccn
2003-028159
Series Volume Number
40
Dewey Decimal
332.1/068/8
Lc Classification Number
Hg1616.M3b44 2004
Table of Content
Preface. Introduction. Key 1 Take control of the sale. Key 2 Focus on clients, not compensation. Key 3 Position with mission. Key 4 Go long and deep. Key 5 You've got to believe. Key 6 Don't be afraid to walk away: Jim's epiphany. Key 7 Give them something to say "yes" to. Key 8 Develop a marketing rhythm. Key 9 Follow the 60-20-20 rule. Key 10 Automate your sales process. Key 11 Open the Johari window. Key 12 Market yourself as the expert. Key 13 Generate new business with existing clients. Key 14 Master the art of communication. Key 15 Demand objections. Key 16 Always be closing. Key 17 Be your own sales manager. Key 18 Cultivate your referrals. Key 19 Create your compelling vision. Key 20 Close more sales with scripting. Key 21 Make them love you. Key 22 Energize your success. Resources.
Copyright Date
2004

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