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The Columbia History of American Television. Edgerton, R. 9780231121651 New<|

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PublishedOn
2009-02-24
Title
The Columbia History of American Television
ISBN
9780231121651
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
The Columbia History of American Television
Item Height
254mm
Author
Gary Edgerton
Publisher
Columbia University Press
Item Width
178mm
Subject
History
Number of Pages
512 Pages

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Product Information

Television is a form of media without equal. It has revolutionized the way we learn about and communicate with the world and has reinvented the way we experience ourselves and others. More than just cheap entertainment, TV is an undeniable component of our culture and contains many clues to who we are, what we value, and where we might be headed in the future. Media historian Gary R. Edgerton follows the technological developments and increasing cultural relevance of TV from its prehistory (before 1947) to the Network Era (1948-1975) and the Cable Era (1976-1994). He begins with the laying of the first telegraph line in 1844, which gave rise to the idea that images and sounds could be transmitted over long distances. He then considers the remodeling of television's look and purpose during World War II; the gender, racial, and ethnic components of its early broadcasts and audiences; its transformation of postwar America; and its function in the political life of the country. He talks of the birth of prime time and cable, the influence of innovators like Sylvester Pat Weaver, Roone Arledge, and Ted Turner, as well as television's entrance into the international market, describing the ascent of such programs as Dallas and The Cosby Show, and the impact these exports have had on transmitting American culture abroad. Edgerton concludes with a discerning look at our current Digital Era (1995-present) and the new forms of instantaneous communication that continue to change America's social, political, and economic landscape. Richly researched and engaging, Edgerton's history tracks television's growth into a convergent technology, a global industry, a social catalyst, a viable art form, and a complex and dynamic reflection of the American mind and character. It took only ten years for television to penetrate thirty-five million households, and by 1983, the average home kept their set on for more than seven hours a day. The Columbia History of American Television illuminates our complex relationship with this singular medium and provides historical and critical knowledge for understanding TV as a technology, an industry, an art form, and an institutional force.

Product Identifiers

Publisher
Columbia University Press
ISBN-13
9780231121651
eBay Product ID (ePID)
91399049

Product Key Features

Author
Gary Edgerton
Publication Name
The Columbia History of American Television
Format
Paperback
Language
English
Subject
History
Publication Year
2009
Type
Textbook
Number of Pages
512 Pages

Dimensions

Item Height
254mm
Item Width
178mm

Additional Product Features

Title_Author
Gary Edgerton
Series Title
Columbia Histories of Modern American Life
Country/Region of Manufacture
United States

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