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Walter L. Baker Craig C. Zawada Michael V. Marn The Price Advantage (Hardback)
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eBay-objectnummer:296142482166
Specificaties
- Objectstaat
- Publication Name
- The Price Advantage
- Title
- The Price Advantage
- EAN
- 9780470481776
- ISBN
- 9780470481776
- Release Year
- 2010
- Release Date
- 06/25/2010
- Country/Region of Manufacture
- US
- Series
- Wiley Finance
- Book Title
- Price Advantage
- Item Length
- 9.1in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Item Height
- 1.4in
- Genre
- Business & Economics
- Topic
- Marketing / General, Management
- Item Width
- 6.3in
- Item Weight
- 20.8 Oz
- Number of Pages
- 400 Pages
Over dit product
Product Information
Praise for THE PRICE ADVANTAGE, SECOND EDITION "This book is a treasure a practical yet intellectually sound guide to pricing that is applicable to both large and small companies. Frankly, in all my years writing about economics and covering corporate decision making, I have not seen pricing strategy and tactics explained so clearly as in this book." Michael Mandel , former chief economist, BusinessWeek , and Editor-in-Chief, Visible Economy LLC "This book is both insightful and practical. Many companies overlook the substantial profit opportunities from smart pricing. The authors show you not only where to look for, but also how to capture and sustain those opportunities." James M. Kilts , former chairman and CEO, The Gillette Company "The Price Advantage is very straightforward and direct, with concise and easily applied coverage of each and every topic." David J. Reibstein , Marketing Professor, The Wharton School The Second Edition of The Price Advantage , written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in new pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470481773
ISBN-13
9780470481776
eBay Product ID (ePID)
80093341
Product Key Features
Book Title
Price Advantage
Format
Hardcover
Language
English
Topic
Marketing / General, Management
Publication Year
2010
Genre
Business & Economics
Number of Pages
400 Pages
Dimensions
Item Length
9.1in
Item Height
1.4in
Item Width
6.3in
Item Weight
20.8 Oz
Additional Product Features
Series Volume Number
535
Lc Classification Number
Hf5416.5.M365 2010
Edition Number
2
Table of Content
Preface. Acknowledgments. PART ONE: Pricing Fundamentals. CHAPTER 1: Introduction. The Power of 1 Percent. The Price/Volume Tradeoff. Market Forces Add Pressure. The Nobility of Pricing Excellence. Why the Price Advantage Is So Rare. CHAPTER 2: Components of Pricing Excellence. An Integrated Approach. An Interdependent Hierarchy. Applying to Your Company--Pinpointing the Opportunity. PART TWO: Exploring the Levels. CHAPTER 3: Transactions. The Pocket Price Waterfall. The Pocket Price Band. The Soundco Radio Company Case. Pocket Margin Waterfall and Band. Alen Glass Company Case. CHAPTER 4: Customer Value. Mapping Value. Creating a Value Map. Making Moves on the Value Map. Putting Customers on the Value Map. Value Profiling. CHAPTER 5: Market Strategy. Profiting from Better Price Predictions. Planning for an Expected Price Change. Maintaining Optimal Production and Capacity. Improving Pricing Conduct. Influencing the Elements of Pricing Conduct. A Word on Followership. CHAPTER 6: Pricing Infrastructure. Processes--What Are the Most Critical Types of Pricing Decisions for Your Business? Organization--Who Is Running the Pricing Profit Center? Performance Management--How Should We Recognize and Reward Pricing Performance? Systems and Tools--No Magic Bullet Exists. PART THREE: Unique Events. CHAPTER 7: Postmerger Pricing. A Temporary Window of Opportunity. Tremendous Opportunities at Each Pricing Level. Avoiding Common Postmerger Traps. Antitrust Laws. CHAPTER 8: Price Wars. Why Price Wars Should Be Avoided. What Really Causes Price Wars. Staying Out of Price Wars. Getting Out of Price Wars. When a Price War Might Make Sense. PART FOUR: Expanding the Boundaries. CHAPTER 9: Legal Degrees of Freedom. Pricing Decisions That Raise Red Flags. Minimizing Risks While Meeting Pricing Objectives. Calling in the Attorneys. CHAPTER 10: Lifecycle Pricing. What Makes Lifecycle Pricing Tough. The Three Phases of Product Lifecycle Pricing. Sustaining Returns Across the Lifecycle. CHAPTER 11: Pricing Architecture. Managing Price Perception. Influencing Customer Behavior. Price Architecture Based on Supplier Role. PART FIVE: Advanced Topics. CHAPTER 12: Complexity Management. Section One: Custom-Configured Products. Section Two: High-Count Product Lines. Section Three: Distributed Sales Models. CHAPTER 13: Tailored Value. Section One: Price Segmentation. Section Two: Tiered Products and Services. Section Three: New Products. Section Four: "Razor/Razor Blades" Offerings. Section Five: Solutions. CHAPTER 14: Software and Information Products. Unique Characteristics That Impact Pricing. Exploring the Elements of Pricing. PART SIX: Making Change Happen. CHAPTER 15: Pricing Transformation. Designing a Clear Change Program. Accelerating and Embedding Change. CHAPTER 16: The Monnarch Battery Case. The Monnarch Battery Company. Transactions. Customer Value. Market Strategy. Capturing the Monnarch Pricing Opportunity. Hard-Wiring the Change. Epilogue. APPENDIX 1: Pocket Price and Pocket Margin Waterfalls. APPENDIX 2: Antitrust Issues. U.S. Pricing Law. EU Pricing Law. Antitrust Information Sources. APPENDIX 3: List of Acronyms and Abbreviations. APPENDIX 4: About the Web-Based Tool: Periscope. About the Authors. Index.
Copyright Date
2010
Lccn
2009-051243
Intended Audience
Trade
Series
Wiley Finance Ser.
Illustrated
Yes
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I today 05/25/24, completed Elektra Director Cut DVD by commentary by creators this movie. The commenters were informative; yet , I had to conclude two scenes one with Elektra she very beautiful woman of once was a child of Treasure (Good Treasure) now Evil Treasure of the Hand that had good breath of Life became she upon becoming evil breath of Death breathed into Elektra death and Elektra would have died she wasn’t healed by Stick and Elektra healed teenage Good Treasure girl
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