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Ashes to Ashes: America's Hundred-Year Cigarette War, the Public Health, and the

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Specificaties

Objectstaat
Goed: Een boek dat is gelezen, maar zich in goede staat bevindt. De kaft is zeer minimaal beschadigd ...
Publication Date
1996-04-14
Pages
807
ISBN
9780394570761
Language
English
Author
Richard Kluger
Publisher
Knopf Doubleday Publishing Group
Topic
Industries / General, Substance Abuse & Addictions / Tobacco, Industries / Manufacturing

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Product Information

No book before this one has rendered the story of cigarettes -- mankind's most common self-destructive instrument and its most profitable consumer product -- with such sweep and enlivening detail. Here for the first time, in a story full of the complexities and contradictions of human nature, all the strands of the historical process -- financial, social, psychological, medical, political, and legal -- are woven together in a riveting narrative. The key characters are the top corporate executives, public health investigators, and antismoking activists who have clashed ever more stridently as Americans debate whether smoking should be closely regulated as a major health menace. We see tobacco spread rapidly from its aboriginal sources in the New World 500 years ago, as it becomes increasingly viewed by some as sinful and some as alluring, and by government as a windfall source of tax revenue. With the arrival of the cigarette in the late-nineteenth century, smoking changes from a luxury and occasional pastime to an everyday -- to some, indispensable -- habit, aided markedly by the exuberance of the tobacco huskers. This free-enterprise success saga grows shadowed, from the middle of this century, as science begins to understand the cigarette's toxicity. Ironically the more detailed and persuasive the findings by medical investigators, the more cigarette makers prosper by seeming to modify their product with filters and reduced dosages of tar and nicotine. We see the tobacco manufacturers come under intensifying assault as a rogue industry for knowingly and callously plying their hazardous wares while insisting that the health charges against them (a) remain unproven, and (b) are universally understood, so smokers indulge at their own risk. Among the eye-opening disclosures here: outrageous pseudo-scientific claims made for cigarettes throughout the '30s and '40s, and the story of how the tobacco industry and the National Cancer Institute spent millions to develop a "safer" cigarette that was never brought to market. Dealing with an emotional subject that has generated more heat than light, this book is a dispassionate tour de force that examines the nature of the companies' culpability, the complicity of society as a whole, and the shaky moral ground claimed by smokers who are now demanding recompense.

Product Identifiers

Publisher
Knopf Doubleday Publishing Group
ISBN-10
0394570766
ISBN-13
9780394570761
eBay Product ID (ePID)
762051

Product Key Features

Author
Richard Kluger
Language
English
Topic
Industries / General, Substance Abuse & Addictions / Tobacco, Industries / Manufacturing

Dimensions

Item Length
10.2in
Item Width
6.7in
Item Weight
46.1 Oz

Additional Product Features

Book Title
Ashes to Ashes : America's Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris
Lc Classification Number
Hv5760.K58 1996
Format
Hardcover
Target Audience
Trade
Lccn
95-042103
Dewey Decimal
394.1/4
Publication Year
1996
Dewey Edition
21
Genre
Self-Help, Non-Classifiable, Business & Economics
Number of Pages
832 Pages

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