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Customers Rule Roger D Blackwell SIGNED HC 2001 FREE SHIP Kristina Stephan X
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Bevindt zich in: Lewis Center, Ohio, Verenigde Staten
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eBay-objectnummer:282940818871
Specificaties
- Binding
- Hardcover w/ Jacket
- Special Attributes
- Signed
- ISBN
- 9780609608654
- Book Title
- Customers Rule! : Why the E-Commerce Honeymoon Is over and Where Winning Businesses Go from Here
- Item Length
- 9.5in
- Publisher
- Crown Publishing Group, T.H.E.
- Publication Year
- 2001
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- Marketing / Multilevel, Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing
- Item Width
- 6.3in
- Item Weight
- 18.8 Oz
- Number of Pages
- 256 Pages
Over dit product
Product Information
Customers Rule!The high-tech honeymoon is over and customers are choosing the winners today - and it doesn't matter to them whether those businesses operate out of a storefront or reach them through a computer screen. Any company that's still debating whether the future belongs to traditional bricks-and-mortar stores or the dot-coms is probably already losing the battle. Retail executives, consultants, and marketing firms alike have been jumping on the e-commerce bandwagon, proclaiming the end of retail as we know it. The numbers tell a different story. It's become clear that the Internet is not a revolution in retail - it's an evolutionary force and nothing more. No one can deny that the Internet has changed the way we live, communicate, and work, but the Internet is not where the retail war is being waged. Today's battles are being fought supply chain against supply chain. The weapons are consumer-savvy sales, marketing and fulfillment organizations, multichannel retail, distribution and marketing operations, and yes, the Internet. The mission is complex and demands new skills and strategies, but the goal is a simple one: solving customers' problems better than their competitors and with better-than-current solutions. Roger Blackwell and Kristina Stephan have spent years watching, analyzing, and advising the players. InCustomers Rule!they offer case studies that reveal the inside story of successful operations like Victoria's Secret, L.L. Bean, Nordstrom's, Sherwin-Williams, and a dozen other corporations - companies that have created a blended strategy that combines the best of online and offline commerce. They also reveal the flaws that made companies like Boo.com, eToys, and Pets.com road kill on the information superhighway. InCustomers Rule!you'll learn about the crucial operational requirements for success in today's hyperaccelerated, hypercompetitive retail environment, discover how to reach online customers (and keep them once you do), observe successful online and offline branding strategies, and see how successful companies are creating customer satisfaction 24/7, 365 days a year. There's much more, but Blackwell and Stephan's principal message is that a blended strategy which preserves the best of the old and takes the best of the new is the surest way to success.
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0609608657
ISBN-13
9780609608654
eBay Product ID (ePID)
1825001
Product Key Features
Book Title
Customers Rule! : Why the E-Commerce Honeymoon Is over and Where Winning Businesses Go from Here
Format
Hardcover
Language
English
Topic
Marketing / Multilevel, Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing
Publication Year
2001
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.5in
Item Height
0.9in
Item Width
6.3in
Item Weight
18.8 Oz
Additional Product Features
Lc Classification Number
Hf5415.33.U6b58 2001
Reviews
"Roger Blackwell is the preeminent expert on how and why people buy, and his new book arms businesses with much needed cutting-edge strategies to succeed far into the future." Geoffrey A. Moore, author of Crossing the Chasm and Living on the Fault Line "Roger Blackwell and Kristina Stephan demonstrate the importance of the customer revolution and how winning businesses can build profitable approaches based on the best of in-store and on-line strategies. Rich with examples, the authors show why many early approaches failed because they ignored the key commerce functions of logistics, product analysis and sourcing, and how to build a marriage that lasts -- blending "e" and "commerce" together to delight the foundation of all strategies, the customer." Patricia B. Seybold, author of Customers.com and The Customer Revolution "Roger Blackwell is one of the most formidable thought leaders working on the Net today. He's right: the impact of the Net is just beginning." Seth Godin, author of Permission Marketing and Unleashing the Ideavirus "When I began my career, Blackwell's Strategic Marketing was my business bible. As I deal with the new economy, e-commerce, and 'digital discontinuity,' Customers Rule! will become its successor. Carl Gustin, chief marketing officer, Kodak "This is a must-read for anyone who wants to be successful in twenty-first-century business."Tami Longaberger, president and CEO, The Longaberger Company "Dr. Blackwell gets it right once again. Customers Rule! cuts through all the clutter regarding e-commerce with a straightforward plan to win." Christopher M. Connor, chairman and CEO, Sherwin-Williams, "Roger Blackwell is the preeminent expert on how and why people buy, and his new book arms businesses with much needed cutting-edge strategies to succeed far into the future." Geoffrey A. Moore, author ofCrossing the ChasmandLiving on the Fault Line "Roger Blackwell and Kristina Stephan demonstrate the importance of the customer revolution and how winning businesses can build profitable approaches based on the best of in-store and on-line strategies. Rich with examples, the authors show why many early approaches failed because they ignored the key commerce functions of logistics, product analysis and sourcing, and how to build a marriage that lasts -- blending "e" and "commerce" together to delight the foundation of all strategies, the customer." Patricia B. Seybold, author ofCustomers.comandThe Customer Revolution "Roger Blackwell is one of the most formidable thought leaders working on the Net today. He's right: the impact of the Net is just beginning." Seth Godin, author ofPermission MarketingandUnleashing the Ideavirus "When I began my career, Blackwell's Strategic Marketing was my business bible. As I deal with the new economy, e-commerce, and 'digital discontinuity,'Customers Rule!will become its successor. Carl Gustin, chief marketing officer, Kodak "This is a must-read for anyone who wants to be successful in twenty-first-century business."Tami Longaberger, president and CEO, The Longaberger Company "Dr. Blackwell gets it right once again.Customers Rule!cuts through all the clutter regarding e-commerce with a straightforward plan to win." Christopher M. Connor, chairman and CEO, Sherwin-Williams
Copyright Date
2001
Lccn
2001-017343
Dewey Decimal
658.8/4
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Objectbeschrijving van de verkoper
De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:282940818871
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Lewis Center, Ohio, Verenigde Staten
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Barbados, Frans-Guyana, Frans-Polynesië, Guadeloupe, Libië, Martinique, Nieuw-Caledonië, Oekraïne, Russische Federatie, Réunion, Venezuela
| Verzending en verwerking | Tot | Service | Levering*Zie opmerkingen over levering |
|---|---|---|---|
| Gratis verzending | Verenigde Staten | Voordelige verzendservice (USPS Media MailTM) | Geschatte levering tussen wo, 29 mei en vr, 31 mei tot 43230 |
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|---|
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