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Sales and Celebrations: Retailing and Regional Identity in Western New York Sta

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Nieuw
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Bevindt zich in: Brooklyn, New York, Verenigde Staten
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eBay-objectnummer:266453037635
Laatst bijgewerkt op 30 apr 2024 21:20:09 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
EAN
9780821415498
Book Title
N/A
ISBN
9780821415498
Publication Year
2004
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Sales and Celebrations : Retailing and Regional Identity in Western New York State, 1920-1940
Item Height
0.9in
Author
Sarah Elvins
Item Length
9in
Publisher
Ohio University Press
Item Width
6in
Item Weight
23.5 Oz
Number of Pages
272 Pages

Over dit product

Product Information

Between the two world wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike. In western New York, and in Buffalo and Rochester in particular, retailers were a crucial part of urban life, acting as cultural brokers and civic leaders. They were also cultivators of area pride. Even as they adopted the latest merchandising techniques or stocked the newest items, merchants emphasized their local roots and their ability to put a local spin on national trends and innovations. Regional identity became a powerful selling tool not only during the prosperity of the 1920s but also through the economic crisis of the Great Depression. Sales and Celebrations explains how local traditions and institutions affected the evolution of American consumer culture. It expands our understanding of American consumerism, demonstrating that local particularities and loyalties could often coexist with, and occasionally challenge, the spread of mass consumption. In her award-winning study, Professor Sarah Elvins provides new insight into the relationship between America's largest metropolises and its smaller centers. Retailers in Buffalo and Rochester did not simply imitate the practices of their counterparts in Manhattan and Chicago; they highlighted their unique ability to serve the wants and needs of their particular markets. By drawing attention to this persistent power of the local, Sales and Celebrations illuminates a neglected aspect of the story of American culture in the interwar period.

Product Identifiers

Publisher
Ohio University Press
ISBN-10
0821415492
ISBN-13
9780821415498
eBay Product ID (ePID)
30259218

Product Key Features

Author
Sarah Elvins
Publication Name
Sales and Celebrations : Retailing and Regional Identity in Western New York State, 1920-1940
Format
Hardcover
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Length
9in
Item Height
0.9in
Item Width
6in
Item Weight
23.5 Oz

Additional Product Features

Lc Classification Number
Hf5429.4.N56e48 2004
Reviews
" Sales and Celebrations enriches and complicates the picture of consumer culture... and makes a persuasive argument for the persistent power of the local."--Liette Gidlow, author of The Big Vote: Gender, Consumer Culture, and the Politics of Exclusion, 1890s-1920s, In vivid prose, the author evokes the glamour of early department stores in Buffalo and Rochester whose innovative lighting and communication systems made them models of modernity, while marketing strategies remained finely attuned to the needs of|9780821415498|, Sales and Celebrations enriches and complicates the picture of consumer culture... and makes a persuasive argument for the persistent power of the local.
Copyright Date
2004
Target Audience
Scholarly & Professional
Topic
Industries / Retailing, Economic Conditions, Anthropology / Cultural & Social, United States / General
Lccn
2003-028115
Dewey Decimal
381/.1/09747909042
Dewey Edition
22
Illustrated
Yes
Genre
Business & Economics, History, Social Science

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