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Product Management Essentials: Tools and Techniques for Becoming an Effective Te

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Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
ISBN-13
9781484233023
Book Title
Product Management Essentials
ISBN
9781484233023
Publication Year
2017
Type
Textbook
Format
Paperback
Language
English
Publication Name
Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager
Item Height
254mm
Author
Aswin Pranam
Publisher
Apress
Item Width
178mm
Subject
Management
Item Weight
397g
Number of Pages
174 Pages

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Product Information

Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you'll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You'll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Product Identifiers

Publisher
Apress
ISBN-13
9781484233023
eBay Product ID (ePID)
23046529240

Product Key Features

Author
Aswin Pranam
Publication Name
Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager
Format
Paperback
Language
English
Subject
Management
Publication Year
2017
Type
Textbook
Number of Pages
174 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
397g

Additional Product Features

Title_Author
Aswin Pranam
Country/Region of Manufacture
United States

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Informatie van zakelijke verkoper

ABC Books Ltd
Unit 2D
Gatwick Gate Industrial Estate
Crawley, Lowfield Heath
London
RH11 0TG
United Kingdom
Btw-nummer:
  • GB 324767388
Handelsregistratienummer:
  • 05034144
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