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The Brewers Association's Guide to - Paperback, by Cantwell Dick - Very Good

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Specificaties

Objectstaat
Heel goed: Een boek dat er niet als nieuw uitziet en is gelezen, maar zich in uitstekende staat ...
Type
Textbook
ISBN
9781938469053
Book Title
Brewers Association's Guide to Starting Your Own Brewery
Item Length
10.7 in
Publisher
Brewers Publications
Edition
2
Publication Year
2013
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Dick Cantwell
Features
Revised
Genre
Cooking, Business & Economics
Topic
Beverages / Alcoholic / Beer, Industries / Food Industry
Item Width
8.3 in
Item Weight
0 Oz
Number of Pages
200 Pages

Over dit product

Product Information

The Brewers Association's Guide to Starting Your Own Brewery distills the wisdom of craft brewing veteran Dick Cantwell into one text that delivers essential industry insight. American craft brewers have always exhibited a sense of community and collegiality but the success of the industry is embodied by the production of consistently high-quality beer at community-oriented breweries. This book is an indispensable resource for aspiring brewery owners to turn that vision into reality. At every level, brewing is about careful planning and execution of processes. The author shows that this is no different when starting a brewery. Cantwell walks the reader through initial planning, from site selection, size, staffing levels, your brewery concept, and dealing with delays, to business planning and raising capital. Regulatory and legal issues are discussed--not least a brewery's obligations to the inland revenue service--along with strategies essential for starting and growing your operation, such as production and sales planning and brewery expansion either on site or opening new locations. The author includes several example business plans that are explored in detail, and peppers the book with his own personal and hard-won insights on everything from guerilla marketing to applying epoxy resin flooring. Within this big picture, the author weaves in critical aspects like brand identity, marketing, quality assurance, and distribution, not to mention details like equipment options, securing ingredients, and installing flooring and drainage that will stand up to the demands of a busy brewery. Finally, once your brewery opens its doors, the process of brewing needs to continue smoothly. You need to plan and adapt your brand portfolio, operate sustainably, dispose of wastewater correctly, and package and present your product in a way that will appeal to customers. Craft breweries pride themselves on conscientious operation, maintaining the safety of their staff and operating responsibly within their community, all the while being profitable. From concept to operation, this book gets you on the right track to succeed in one of today's most dynamic industries.

Product Identifiers

Publisher
Brewers Publications
ISBN-10
1938469054
ISBN-13
9781938469053
eBay Product ID (ePID)
166203585

Product Key Features

Book Title
Brewers Association's Guide to Starting Your Own Brewery
Edition
2
Author
Dick Cantwell
Format
Trade Paperback
Language
English
Features
Revised
Topic
Beverages / Alcoholic / Beer, Industries / Food Industry
Publication Year
2013
Illustrator
Yes
Genre
Cooking, Business & Economics
Number of Pages
200 Pages

Dimensions

Item Length
10.7 in
Item Height
0.6 in
Item Width
8.3 in
Item Weight
0 Oz

Additional Product Features

Intended Audience
Trade
Edition Description
Revised Edition

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