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Consumer Behavior : A Strategic Approach by Henry Assael (2003, Hardcover)
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eBay-objectnummer:226136209001
Specificaties
- Objectstaat
- ISBN
- 9780618222155
- Subject Area
- Business & Economics
- Publication Name
- Consumer Behavior : a Strategic Approach
- Publisher
- Cengage Learning
- Item Length
- 10.3 in
- Subject
- Marketing / General, Consumer Behavior, General, Marketing / Research
- Publication Year
- 2003
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Item Weight
- 48.3 Oz
- Item Width
- 8.2 in
- Number of Pages
- 656 Pages
Over dit product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0618222154
ISBN-13
9780618222155
eBay Product ID (ePID)
30248849
Product Key Features
Number of Pages
656 Pages
Language
English
Publication Name
Consumer Behavior : a Strategic Approach
Subject
Marketing / General, Consumer Behavior, General, Marketing / Research
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
48.3 Oz
Item Length
10.3 in
Item Width
8.2 in
Additional Product Features
Intended Audience
College Audience
LCCN
2002-109350
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/342
Synopsis
Tailored for upper-level undergraduate and MBA students, Assael\'s Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility. The text introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. Each chapter opens with a vignette describing how various companies are responding to specific consumer behavior strategies and challenges., Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility., Tailored for upper-level undergraduate and MBA students, Assael's "Consumer Behavior" applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter "Marketing Action" section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
LC Classification Number
HF5415.3.A828 2004
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