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We First: by Mainwaring, Simon
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eBay-objectnummer:195039531055
Specificaties
- Objectstaat
- EAN
- 9780230110267
- ISBN
- 9780230110267
- Book Title
- We First : How Brands and Consumers Use Social Media to Build a Better World
- Item Length
- 9.5in
- Publisher
- Palgrave Macmillan The Limited
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Computers, Business & Economics
- Topic
- Web / Social Media, Business Ethics, E-Commerce / Internet Marketing, Development / Sustainable Development
- Item Width
- 6.5in
- Item Weight
- 14.8 Oz
- Number of Pages
- 256 Pages
Over dit product
Product Information
Here is the story of the process by which competitive speech and debate evolved in the United States during the 20th Century. This authoritative history shows how forensics, as practiced in the United States, was an uneasy fusion of contradictory premises that began as a significant part of the tradition of American public address: The need for preparing students to participate in democratic governance in conflict with a student's need to express personal and competitive impulses. Forensics represented a push and pull between an activity simultaneously considered to be both a public and a private good. The book:·identifies the themes and trends of American forensics within an overarching chronological framework; ·reveals the impact of American forensics on the communication discipline, as well as America's social and educational systems; ·concentrates on the elements of social history that contributed to organizational development, leadership, and politics; and,· provides a base line reflecting the influences of both American culture in particular, and western culture in general, for cross-cultural comparisons between processes and effects of forensics as a form of education.While intrinsically valuable as part of a comprehensive understanding of the history of higher education in the United States in the 20th Century, Forensics in America: A History is significant in providing a context for understanding the role forensics may play in the 21st Century. The book expands the study of American public address, focuses on the pedagogy of forensics training, and explores cultural dimensions of forensics activities.
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
0230110266
ISBN-13
9780230110267
eBay Product ID (ePID)
99655389
Product Key Features
Book Title
We First : How Brands and Consumers Use Social Media to Build a Better World
Format
Hardcover
Language
English
Topic
Web / Social Media, Business Ethics, E-Commerce / Internet Marketing, Development / Sustainable Development
Publication Year
2011
Genre
Computers, Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.5in
Item Height
0.9in
Item Width
6.5in
Item Weight
14.8 Oz
Additional Product Features
Lc Classification Number
Hd60.M327 2011
Reviews
We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need., We First shines an impactful spotlight on the vital importance of weaving socially mindful practices into the DNA of the 'for profit' sector. In today's interconnected world, the time is now for marketers and consumers to assess their role in creating the greater good., Simon is the new master of the 'three wins' - for your company, for you customers and for the planet. He shows us clearly that companies that mean more actually make more, turning customers into their most important evangelists. Today, values count as much as value, and Simon shows us how to find, foster and share the best of both., We First is more than a call to action, it's a new imperative. Simon Mainwaring makes a very compelling case for how the combined power of consumers and brands will influence business and bring about a new era of social transformation. We First will show you a path to creating a better world. Buy it today., We First elegantly demonstrates the power of turning me into we by aligning brands and consumers as social collaborators, We First lays out a movement to transform corporate America, providing plenty of food for thought for the business leaders of today and tomorrow., To avoid collapse of the natural resources that support the business activities that human beings are so feverishly pursuing, we must move from the Industrial Age to the Sustainability Age. But how will that happen? We First explains how it is already happening in the new alignment between brands and customers that promises a roadmap to living within the natural means of our Planet Earth., By demonstrating how brands benefit from cause integration, We First lays out a vital and actionable blueprint for how we can scale social change to meet global challenges. By tapping into these powerful private sector forces, Mainwaring shows us how we transform capitalism to create a world we all want to live in., We First shines a light on how greater numbers of consumers are willing to associate or to disassociate with products and services based on a broader set of understandings - namely, the ethical dimensions of a brand and their implications for our collective future., "We Firstis more than a must read - it's a must do. Buy it, act it, and most importantly " LIVE IT!"--Gary Vaynerchuk, author ofNew York TimesBestsellerCrush It! "Few understand the power of brands and consumers better than Simon Mainwaring. InWe Firsthe presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism."--Jeff Jarvis, author ofWhat Would Google Do'and New Media columnist forThe Guardian "Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal."--Brian Solis, award-winning author ofEngage "Simon Mainwaring's transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing,We Firstteaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time."--Jay Samit, CEO SocialVibe "We Firstis a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need."--Philip Seib, Professor & Director, Center on Public Diplomacy, Annenberg School, University of Southern California "We Firstis as prescient as it is visionary " a must read for marketers and consumers intent on creating a prosperous future for all."--Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe "Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution."--Maria Popova, Editor ofBrain Pickings, ' We First is more than a must read - it's a must do. Buy it, act it, and most importantly “ LIVE IT!' - Gary Vaynerchuk, author of New York Times , Wall Street Journal and Amazon Bestseller Crush It! 'Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism.' - Jeff Jarvis, author of What Would Google Do? and New Media columnist for The Guardian 'Simon Mainwaring's We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal.' - Brian Solis, award-winning author of Engage ' We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need.' - Philip Seib, Professor of Journalism and Public Diplomacy, Professor of International Relations, & Director, Center on Public Diplomacy, Annenberg School, University of Southern California 'We First is as prescient as it is visionary “ a must read for marketers and consumers intent on creating a prosperous future for all.' - Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe 'We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution.' - Maria Popova, Editor of Brain Pickings and contributor to Wired (UK), GOOD Magazine, Design Observer and Big Think, Simon Mainwaring puts forth inspiring and provocative ideas on how to transform capitalism into an engine of prosperity. He shows how global brands can become a critical catalyst for creating sustainable capitalism and positive social change., We First is as prescient as it is visionary - a must read for marketers and consumers intent on creating a prosperous future for all., Mainwaring has written a comprehensive and engaging account of how we can use social media as a jumping off point to effect positive change not only in the world of business but in our communities and globally as well. We First is a must-read for anyone interested in the field of online marketing, consumerism or the simple desire of making the world a better place., It is no secret that our society is being transformed - rapidly, and constantly. Still, most people don't fully understand exactly what is changing or what specific steps must be taken to survive, let alone thrive, in this new age. Simon Mainwaring understands. He knows that every organization needs to dramatically shift how it operates and communicates. He knows that individuals want to have a meaningful, measurable impact on the world. He recognizes that the platforms and channels that have developed over the past few years provide a powerful foundation from which a complete re-imagination of business and philanthropy. In his extraordinary new book, Mainwaring offers his insights and guidance to everyone else. Ignore this book at your own peril., Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism., Nearly a century ago, Henry Ford said, "A business that makes nothing but money is a poor business." Simon Mainwaring explores that idea in depth, asserting not only that capitalism and social change should coexist, but giving examples of how they can., Simon Mainwaring has a deep and powerful understanding of social media and presents great opportunities to use it for real change. In We First, his approach inspires and empowers both brands and consumers with innovative solutions to some of the biggest challenges facing our world., Social media--viral, borderless--is the perfect vehicle to promote "contributory consumerism," and Mainwaring has fascinating suggestions for technological innovation and systemic change...the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world., "Social media-viral, borderless-is the perfect vehicle to promote "contributory consumerism," and Mainwaring has fascinating suggestions for technological innovation and systemic change…the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world."- Publishers Weekly " We First is more than a must read - it's a must do. Buy it, act it, and most importantly LIVE IT!"--Gary Vaynerchuk, author of New York Times Bestseller Crush It! "Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism."--Jeff Jarvis, author of What Would Google Do? and New Media columnist for The Guardian "Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal."--Brian Solis, award-winning author of Engage "Simon Mainwaring's transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time."--Jay Samit, CEO SocialVibe " We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need."--Philip Seib, Professor & Director, Center on Public Diplomacy, Annenberg School, University of Southern California "We First is as prescient as it is visionary a must read for marketers and consumers intent on creating a prosperous future for all."--Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe " Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution."--Maria Popova, Editor of Brain Pickings, Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution., Offers clearly written and well-informed solutions...A must-read for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world., The evolution of capitalism is putting We First. Mainwaring not only gets this, but helps us understand how to make it happen., " We First is more than a must read - it's a must do. Buy it, act it, and most importantly LIVE IT!"--Gary Vaynerchuk, author of New York Times , Wall Street Journal and Amazon Bestseller Crush It! "Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism."--Jeff Jarvis, author of What Would Google Do? and New Media columnist for The Guardian "Simon Mainwaring's We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal."--Brian Solis, award-winning author of Engage " We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need."--Philip Seib, Professor of Journalism and Public Diplomacy, Professor of International Relations, & Director, Center on Public Diplomacy, Annenberg School, University of Southern California "We First is as prescient as it is visionary a must read for marketers and consumers intent on creating a prosperous future for all."--Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe "We First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution."--Maria Popova, Editor of Brain Pickings and contributor to Wired (UK), GOOD Magazine, Design Observer and Big Think, This is exactly the book that the world needs right now. It's our GPS for reaching the destination we must achieve: an intersection of business and consumerism that drives not just big profits but also greater good., S We First is more than a must read - it's a must do. Buy it, act it, and most importantly “ LIVE IT! --Gary Vaynerchuk, author of New York Times , Wall Street Journal and Amazon Bestseller Crush It! SFew understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism. --Jeff Jarvis, author of What Would Google Do? and New Media columnist for The Guardian SSimon Mainwaring "s We First empowers socially conscious consumers to channel their online activity sparking massive social change while also awakening business leaders to earn critical relevance through positive, meaningful transformation. Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal. --Brian Solis, award-winning author of Engage S We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need. --Philip Seib, Professor of Journalism and Public Diplomacy, Professor of International Relations, & Director, Center on Public Diplomacy, Annenberg School, University of Southern California SWe First is as prescient as it is visionary “ a must read for marketers and consumers intent on creating a prosperous future for all. --Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe SWe First does away with the typical fluff-slinging of manifestos and instead offers a practical guide to how brands can do well by doing good, a guide as rooted in socio-cultural insight as it is in a keen understanding of emerging media and technologies. Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution. --Maria Popova, Editor of Brain Pickings and contributor to Wired (UK), GOOD Magazine, Design Observer and Big Think, Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal., Simon Mainwaring's insights and recommendations about the power of brands and consumers demonstrate how businesses can enhance the triple bottom line - doing good while making a profit and saving our world., " We First is more than a must read - it's a must do. Buy it, act it, and most importantly LIVE IT!"--Gary Vaynerchuk, author of New York Times Bestseller Crush It! "Few understand the power of brands and consumers better than Simon Mainwaring. In We First he presents a truly compelling vision of how to transform that power to the benefit of society and the good of capitalism."--Jeff Jarvis, author of What Would Google Do? and New Media columnist for The Guardian "Mainwaring is an inspiring leader that truly understands the dynamics in play in the new world of business, online consumer behavior, and how they can collaborate to rethink and rework paths to true global renewal."--Brian Solis, award-winning author of Engage "Simon Mainwaring's transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time."--Jay Samit, CEO SocialVibe " We First is a critical resource for corporate leaders and will inspire consumers, individually and collectively, to recognize their inherent strength. It is an invaluable blueprint for building this new societal structure we so urgently need."--Philip Seib, Professor & Director, Center on Public Diplomacy, Annenberg School, University of Southern California "We First is as prescient as it is visionary a must read for marketers and consumers intent on creating a prosperous future for all."--Rishad Tobaccowala, Chief Strategy and Innovation Officer for VivaKi, Publicis Groupe " Mainwaring shows, with the rigor of an innovation researcher and the passion of a postmodern philanthropist, that capitalism needs not a revolution but an evolution."--Maria Popova, Editor of Brain Pickings, Simon Mainwaring shows how to use social technologies to create and deepen business relationships, which in turn drive profits. Put meaning back into your business by buying this book. Actually, buy two and give one away to someone who is also yearning to take their business to the next level., Simon Mainwaring's transformational opus illustrates that doing good and doing well go hand-in-hand for 21st century corporations. A groundbreaking approach to marketing, We First teaches brands how to tap into a world of 600 million friends and billions of daily personal news feeds by making an impact one person at a time., Brand promises must be backed up by credible action or they are rendered meaningless in today's social-media dialog. Today's consumer has the power to hold brands accountable. Simon Mainwaring's We First is the ultimate how-to guide for 21st century brand-building.
Copyright Date
2011
Target Audience
Trade
Lccn
2010-048454
Dewey Decimal
658.8
Dewey Edition
22
Illustrated
Yes
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De verkoper neemt de volledige verantwoordelijkheid voor deze aanbieding.
eBay-objectnummer:195039531055
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