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The Ultimate Question 2. 0 (Revised and Expanded Edition) : How Net Promoter...

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Laatst bijgewerkt op 22 jan 2024 19:22:49 CETAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Goed: Een boek dat is gelezen, maar zich in goede staat bevindt. De kaft is zeer minimaal beschadigd ...
Edition
Revised Edition
ISBN
9781422173350
Book Title
Ultimate Question 2. 0 : How Net Promoter Companies Thrive in a Customer-Driven World
Item Length
9.2in
Publisher
Harvard Business Review Press
Publication Year
2011
Format
Hardcover
Language
English
Item Height
0.1in
Author
Fred Reichheld
Genre
Business & Economics
Topic
Leadership, Personal Success, Customer Relations, Motivational, Management
Item Width
6.1in
Item Weight
18.5 Oz
Number of Pages
304 Pages

Over dit product

Product Information

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you generate a vital metric: your Net Promoter Score. In the five years since the book was published, Net Promoter has transformed companies large and small, across industries and sectors. Far more than a metric, it constitutes a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1422173356
ISBN-13
9781422173350
eBay Product ID (ePID)
102911276

Product Key Features

Book Title
Ultimate Question 2. 0 : How Net Promoter Companies Thrive in a Customer-Driven World
Author
Fred Reichheld
Format
Hardcover
Language
English
Topic
Leadership, Personal Success, Customer Relations, Motivational, Management
Publication Year
2011
Genre
Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9.2in
Item Height
0.1in
Item Width
6.1in
Item Weight
18.5 Oz

Additional Product Features

As Told to
Markey, Rob
Lc Classification Number
Hf5415.5.R439 2011
Reviews
This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." — CRM magazine wonderful new book" -- FORBES.com A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." -- 800 CEO READ, "This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." -- CRM magazine "wonderful new book" - FORBES.com "A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." - 800 CEO READ, This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." — CRM magazine wonderful new book" – FORBES.com A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." – 800 CEO READ, wonderful new book" – FORBES.com A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." – 800 CEO READ
Copyright Date
2011
Lccn
2011-013248
Intended Audience
Trade
Illustrated
Yes

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