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What We Learned in the Rainforest: Business Lessons from Nature, , Tachi Kiuchi,
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Bevindt zich in: Simi Valley, California, Verenigde Staten
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eBay-objectnummer:145130524471
Specificaties
- Objectstaat
- ISBN
- 9781576751275
- EAN
- 9781576751275
- Book Title
- What We Learned in the Rainforest : Business Lessons from Nature
- Item Length
- 9.5 in
- Publisher
- Berrett-Koehler Publishers, Incorporated
- Publication Year
- 2002
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Nature, Science, Business & Economics
- Topic
- Life Sciences / Ecology, Business Ethics, Ecosystems & Habitats / Forests & Rainforests, Management, Development / Sustainable Development
- Item Width
- 6.4 in
- Item Weight
- 21.2 Oz
- Number of Pages
- 280 Pages
Over dit product
Product Information
What We Learned in the Rainforest presents a surprising new business principle- by applying strategies and practices gleaned from nature-by emulating what it once sought to conquer-business can adapt rapidly to changing market conditions and attain greater and more sustainable profits. With clear, direct language and dozens of real-world examples, Kiuchi and Shireman show how a company can become a complex living system that doesn't merely balance competing interests but truly integrates them. Examples from leading companies include- How Coca-Cola CEO Doug Daft uses diversity to drive sales How Intel founder Gordon Moore creates profit by design How Bill Coors builds businesses on the theory that "all waste is lost profit" How Shell profits as an industrial ecosystem What Weyerhaeuser and activists learned from each other How Dow earns 300% returns, and Dupont builds market share with eco-effectiveness, and more This book shows that the old model of business-the machine model that pitted business against nature-is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably. Written by two would-be "arch enemies"-a hard-nosed CEO of a major corporation and a dedicated environmentalist-this book doesn't just balance competing interests, it integrates them into a truly revolutionary new paradigm. Kiuchi and Shireman present numerous real-world examples from leading companies-business strategies and management practices that maximize business performance by all measures- economic, social, and environmental. They illustrate the powerful business model provided by nature for driving innovation, increasing profit, spurring growth, and ensuring sustainability.
Product Identifiers
Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1576751279
ISBN-13
9781576751275
eBay Product ID (ePID)
1962646
Product Key Features
Book Title
What We Learned in the Rainforest : Business Lessons from Nature
Format
Hardcover
Language
English
Topic
Life Sciences / Ecology, Business Ethics, Ecosystems & Habitats / Forests & Rainforests, Management, Development / Sustainable Development
Publication Year
2002
Illustrator
Yes
Genre
Nature, Science, Business & Economics
Number of Pages
280 Pages
Dimensions
Item Length
9.5 in
Item Height
1 in
Item Width
6.4 in
Item Weight
21.2 Oz
Additional Product Features
Lc Classification Number
Hd75.6.K577 2001
Reviews
"What We Learned in the Rainforest is a monumental piece of work. All the knowledge we need to create sustainable, profitable businesses is right there in the forest, if only we can learn from it. Kiuchi and Shireman show us how." --William K. Coors, Chairman of the Board, Adolph Coors Company "A fascinating book bridging the chasm between business and nature by two people who have been there and done it. Immensely read- able--a must for anyone who cares about profit or a livable world." --Dee Hock, Founder and CEO Emeritus, VISA, Author of Birth of the Chaordic Age "Business has much to learn from the natural world, and there are no better teachers than Tachi Kiuchi and Bill Shireman. Their book guides companies through the sustainability jungle, helping them see both the forest and the trees. Their message is clear and concise: To prosper in the 21st century, businesses of all sizes and sectors must heed not just the laws of governments and the marketplace but also the laws of nature." --Joel Makower, Co-founder, Clean Edge, Inc., Editor, The Green Business Letter "Tachi Kiuchi and Bill Shireman offer a wonderfully fresh perspective on sustainable development. They explain potentially mind-twisting phenomena in a very entertaining, story-telling style that draws on, of course, what they learned in the rainforest but also sheds light on some things they couldn't possibly have learned there . . . such as what some very innovative companies are doing in Colorado, Minnesota, and The Hague. An important contribution to a rapidly moving field." --Matthew Arnold, CEO, World Resources Institute
Table of Content
Preface Acknowledgments Introduction How Can Business Profit from Nature? PART I Principles in Nature That Maximize Performance in Business One Feedback Two Information Three Profit Four Design Five Innovation Six Diversity Seven Succession PART II How to Use the Principles: Strategy, Tactics, and Tools Eight Management Nine New Tools and New Values Conclusion A Journey into the Business Rainforest Appendix I The Future Appendix II Future 500 Tool Kit Bibliography Index About the Authors
Copyright Date
2002
Target Audience
Trade
Lccn
2001-043181
Dewey Decimal
658.4/08
Dewey Edition
21
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