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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War...
by Michaelson, Gerald; Michaelson,... | PB | VeryGood
US $5,60
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Specificaties
- Objectstaat
- Heel goed
- Opmerkingen van verkoper
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780071427319
- Book Title
- Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers
- Publisher
- Mcgraw-Hill Education
- Item Length
- 8.9 in
- Publication Year
- 2003
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Genre
- Business & Economics
- Topic
- Training, Marketing / Research
- Item Weight
- 12.4 Oz
- Item Width
- 6 in
- Number of Pages
- 200 Pages
Over dit product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071427317
ISBN-13
9780071427319
eBay Product ID (ePID)
2719060
Product Key Features
Book Title
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers : 12 Essential Principles for Winning the War for Customers
Number of Pages
200 Pages
Language
English
Publication Year
2003
Topic
Training, Marketing / Research
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
12.4 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-018815
Dewey Edition
22
Dewey Decimal
658.8/001
Table Of Content
Winning marketing principles from the greatest strategist of all time What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! InSun Tzu Strategies for Marketing,the bestselling author ofSun Tzu: The Art of War for Managersinterprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as "The Principles of the Marketing War." Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns. These principles include: Organization of Intelligence: Know your market as well as you know yourself A Secure Position: Occupy a position that cannot easily be taken by your opponent Surprise: Gain psychological dominance and deny the initiative to you opponent Economy of Force: Assess accurately where you deploy your resources Command Structure: Good management unleashes the power of human resources Simplicity: Even the simplest plans are difficult to execute Let the wisdom of the past brighten your future. ReadSun Tzu Strategies for Marketingand become a master at the art of winning.
Synopsis
Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War , the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns., Battle-tested strategies for marketing your product or service to victory Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War , the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.
LC Classification Number
HF5410
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