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Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
by Sharma, Chetan; Herzog, Joe; Melfi,... | HC | Good
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Specificaties
- Objectstaat
- Goed
- Opmerkingen van verkoper
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780470185988
- Book Title
- Mobile Advertising : Supercharge Your Brand in the Exploding Wireless Market
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.5 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Mobile & Wireless Communications, E-Commerce / Internet Marketing, Advertising & Promotion
- Item Weight
- 22.8 Oz
- Item Width
- 6.4 in
- Number of Pages
- 404 Pages
Over dit product
Product Information
Praise for Mobile Advertising "This is a remarkably insightful book, and I strongly recommend it to anyone who needs to really understand the role of the mobile platform in advertising." Ron Elgin, Chairman and CEO, DDB Worldwide Communications Group "The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed." Dr. Young-Chu Cho, President and CEO, KTF, and board member, GSM Association "Very rarely do books like this offer equal value to both advertising buyers and sellers, but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category." Chamath Palihapitiya, Vice President, Facebook "As mobile emerges as the last true individual channel, understanding where the marketer fits will be critical... Mobile Advertising gives us a map of this powerful emerging platform." Larry Weber, Chairman, W2 Group, and author of Marketing to the Social Web "If you believe the future is wireless, then this book is a guide to that future. Simple, fact-filled, and astute." Om Malik, founder, GigaOM "Todays youth spends more than fifteen hours per day with their phones. One can imagine what a tremendous business opportunity mobile advertising is. The authors of this book explore the critical aspects of this opportunity with analytic rigor, in-depth analysis, and practical insights. I strongly recommend it for anyone involved in the mobile and advertising industries." Dr. Yasuhisa Nakamura, Executive Director, NTT DoCoMo, and coauthor of Wireless Data Services
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470185988
ISBN-13
9780470185988
eBay Product ID (ePID)
63202870
Product Key Features
Book Title
Mobile Advertising : Supercharge Your Brand in the Exploding Wireless Market
Number of Pages
404 Pages
Language
English
Topic
Mobile & Wireless Communications, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2008
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
22.8 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
Reviews
"This is a remarkably insightful book, and I strongly recommend it to anyone who needs to really understand the role of the mobile platform in advertising." ?Ron Elgin, Chairman and CEO, DDB Worldwide Communications Group "The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed." ?Dr. Young-Chu Cho, President and CEO, KTF, and board member, GSM Association "Very rarely do books like this offer equal value to both advertising buyers and sellers, but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category." ?Chamath Palihapitiya, Vice President, Facebook "As mobile emerges as the last true individual 'channel,' understanding where the marketer fits will be critical... Mobile Advertising gives us a map of this powerful emerging platform." ?Larry Weber, Chairman, W2 Group, and author of Marketing to the Social Web "If you believe the future is wireless, then this book is a guide to that future. Simple, fact-filled, and astute." ?Om Malik, founder, GigaOM "Today's youth spends more than fifteen hours per day with their phones. One can imagine what a tremendous business opportunity mobile advertising is. The authors of this book explore the critical aspects of this opportunity with analytic rigor, in-depth analysis, and practical insights. I strongly recommend it for anyone involved in the mobile and advertising industries." ?Dr. Yasuhisa Nakamura, Executive Director, NTT DoCoMo, and coauthor of Wireless Data Services
Dewey Edition
22
Lccn
2008-295482
Dewey Decimal
658.872
Lc Classification Number
Hf5823
Table of Content
Foreword. Preface. In Gratitude. About the Authors. 1. A Brief History of Advertising. 2. A Digital Revolution. 3. A Five-Points Framework. 4. Introduction to Mobile Advertising. 5. Challenges and Accelerators for Mobile Advertising. 6. Mobile Advertising Models. 7. Case Studies from Around the World. 8. Technology-The Lifeblood of Digital Advertising. 9. What Comes Next? 10. Conclusion and Recommendations. Index.
Copyright Date
2008
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