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The Ten Deadly Marketing Sins: Signs and Solutions - HardBack NEW Kotler, Philip

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Laatst bijgewerkt op 26 apr 2024 14:29:03 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Weight
320grams
Subjects
Business & management
Pages
160
Size
21.3 x 14.2 x 2 cm
Book Title
The Ten Deadly Marketing Sins: Signs and Solutions
Publication Date
19/03/2004
ISBN
9780471650225
Publication Year
2004
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Ten Deadly Marketing Sins: Signs and Solutions
Item Height
224mm
Author
Philip Kotler
Publisher
John Wiley & Sons INC International Concepts
Item Width
143mm
Subject
Business
Item Weight
390g
Number of Pages
160 Pages

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Product Information

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471650225
eBay Product ID (ePID)
90821564

Product Key Features

Author
Philip Kotler
Publication Name
Ten Deadly Marketing Sins: Signs and Solutions
Format
Hardcover
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
160 Pages

Dimensions

Item Height
224mm
Item Width
143mm
Item Weight
390g

Additional Product Features

Title_Author
Philip Kotler
Country/Region of Manufacture
United States

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KVK-nummer:
  • 06386895
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