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Marketing Insights from A to Z: 80 Concepts Every Manag - HardBack NEW Kotler, P

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Laatst bijgewerkt op 26 apr 2024 14:29:02 CESTAlle herzieningen bekijkenAlle herzieningen bekijken

Specificaties

Objectstaat
Nieuw: Een nieuw, ongelezen en ongebruikt boek in perfecte staat waarin geen bladzijden ontbreken of ...
Weight
484grams
Subjects
Business & Management
Pages
224
Book Title
Marketing Insights from A to Z: 80 Concepts Every Manager Needs
Publication Date
20/02/2003
ISBN
9780471268673
Publication Year
2003
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Marketing Insights from a to Z: 80 Concepts Every Manager Needs to Know
Item Height
224mm
Author
Philip Kotler
Publisher
John Wiley & Sons INC International Concepts
Item Width
163mm
Subject
Marketing
Item Weight
324g
Number of Pages
224 Pages

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Product Information

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471268673
eBay Product ID (ePID)
89003004

Product Key Features

Author
Philip Kotler
Publication Name
Marketing Insights from a to Z: 80 Concepts Every Manager Needs to Know
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2003
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
224mm
Item Width
163mm
Item Weight
324g

Additional Product Features

Title_Author
Philip Kotler
Country/Region of Manufacture
United States

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KVK-nummer:
  • 06386895
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