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Internet Marketing : An Hour a Day by Matt Bailey (2011, Trade Paperback)
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Specificaties
- Objectstaat
- Country/Region of Manufacture
- United States
- Custom Bundle
- No
- California Prop 65 Warning
- n/a
- Ex Libris
- No
- Series
- Internet Marketing : An Hour a Day
- Narrative Type
- Nonfiction
- Personalize
- No
- Educational Level
- Adult & Further Education
- Inscribed
- No
- Illustrator
- n/a
- Features
- Internet Marketing : An Hour a Day
- Original Language
- English
- Book Series
- Internet Marketing : An Hour a Day
- MPN
- n/a
- Personalized
- No
- Subjects
- Internet Marketing : An Hour a Day
- Contributors
- Internet Marketing : An Hour a Day
- Modified Item
- No
- Year
- 2011
- Signed
- No
- Signed By
- n/a
- Era
- 2010s
- Level
- Beginner, Intermediate, Advanced, Business
- ISBN
- 9780470633748
Over dit product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470633743
ISBN-13
9780470633748
eBay Product ID (ePID)
99510834
Product Key Features
Number of Pages
608 Pages
Publication Name
Internet Marketing : an Hour a Day
Language
English
Subject
Internet / General, E-Commerce / Internet Marketing
Publication Year
2011
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
37.7 Oz
Item Length
9.1 in
Item Width
7.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2011-005433
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
Part I : Understanding Today's Internet Marketing. 1 A Holistic Approach. 2 How Search Engines Work. 3 Business and Visitor Goals. Part II: Month 1: Evaluate and Research. 4 Week 1: Evaluate Your Site. 5 Week 2: Understand Basic SEO. 6 Week 3: Jump into Keyword Research. 7 Week 4: Leverage Principles of Sales and Marketing. Part III: Month 2: Develop Content that Converts. 8 Week 5: Understand Content Comes First. 9 Week 6: Create Content that Connects. 10 Week 7: Master the Science of Online Persuasion. 11 Week 8: Improve Conversions. Part IV: Month 3: Develop Good Site Architecture. 12 Week 9: Create Effective Site Navigation. 13 Week 10: Design for Accessibility. 14 Week 11: Identify Technical Roadblocks. 15 Week 12: Focus on the Important Details. Part V: Month 4: Expand Your Reach and Measure Results. 16 Week 13: Build Links. 17 Week 14: Add to Your Business with Blogs. 18 Week 15: Get Friendly with Social Media. 19 Week 16: Develop a Complementary Pay-per-Click Campaign. 20 Week 17: Measure, Measure, Measure. 21 Week 18: Analyze for Action.
Synopsis
Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series , this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide, Build an Internet Marketing Strategy That Delivers A Step-by-Step Guide This is the ultimate comprehensive guide to do-it-yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day-by-day, step-by-step plan that covers all aspects of successful online marketing. Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay-per-click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website's rankings, visitors, and sales. Evaluate your current website, figure out what you want visitors to do, and set goals Understand basic SEO, on- and off-page ranking factors, and keywords Create content that converts your visitors to paying customers Learn ten old-school sales techniques that work like a charm on websites Apply keyword research strategies that will be a foundation for a total marketing plan Master the power of the technology—links, redirects, dynamic URLs, e-commerce, and more Get control of social media—learn which types work best for you and adapt them to your business Take the organic view of pay-per-click marketing and avoid the five biggest PPC mistakes Measure with analytics, see what's working, respond to market trends, and identify improvements You'll also find: Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Real-world case studies that illustrate successes to learn from and mistakes to avoid Praise for Internet Marketing: An Hour a Day "In the sea of Internet marketing books, this one rises to the top for its clarity and focus on generating ROI. It should be required reading for all business owners." — Eric Greenberg, Faculty Chair, Center for Management Development, Rutgers University "Matt Bailey does a phenomenal job making the complex simple. He gives you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing, and persuade that traffic to take more actions on your website." — Bryan Eisenberg, bestselling author and professional speaker "Even the most time-strapped technophobe can understand Matt's easy-to-follow steps, implement his suggestions, and drive qualified website traffic." — Heather Lloyd-Martin, former chair, Direct Marketing Association Search Engine Marketing Council, and CEO, SuccessWorks Search Marketing "If you have a struggling site and can't figure out why it isn't performing'better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business." — Charles Prescott , Editor, Prescott Report, and Director, Direct Marketing Association, Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you., Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series , this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
LC Classification Number
HF5415.1265
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