The Revenue Acceleration Rules: Supercharge Sales and Marketing T

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Specificaties

Objectstaat
Vrijwel nieuw: Een boek dat er als nieuw uitziet, maar al wel is gelezen. De kaft is niet zichtbaar ...
Ex Libris
No
Personalize
No
Inscribed
No
Vintage
No
Original Language
English
Personalized
No
Publication Name
Wiley & Sons, Incorporated, John
Signed
No
ISBN
9781119371953

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119371953
ISBN-13
9781119371953
eBay Product ID (ePID)
236629230

Product Key Features

Book Title
Revenue Acceleration Rules : Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies
Number of Pages
192 Pages
Language
English
Publication Year
2018
Topic
Marketing / General, Marketing / Industrial, Marketing / Direct, Strategic Planning
Genre
Business & Economics
Author
Shashi Upadhyay, Kent Mccormick
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
12.8 Oz
Item Length
9.2 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Trade
LCCN
2018-001026
TitleLeading
The
Table Of Content
Acknowledgments ix About the Authors xi Introduction 1 Chapter 1 The CMO's Challenge 5 Chapter 2 ABM and AI 17 Chapter 3 Data as the Foundation for abm 31 Chapter 4 AI as the Intelligence Layer 61 Chapter 5 Use-Cases Unveiled 89 Chapter 6 Mapping Predictive to Your Business Models 109 Chapter 7 Ten Steps to Successfully Accelerate Revenue with Predictive and AI 133 Chapter 8 Supporting the CMO's Journey 153 Appendix: Buyers Guide to AI and Predictive Platforms 161 Index 171
Synopsis
PRAISE FOR THE REVENUE ACCELERATION RULES "By judiciously applying AI to data-intensive marketing tasks, such as finding and prioritizing the right buying organizations, and then selecting the messages to deliver to the right people inside those organizations at the right time, marketers can realize dramatic productivity gains. This book is a great guide for anyone looking to accelerate their programs with data and machine learning." KERRY CUNNINGHAM, senior research director, Demand Creation Strategies "Data is the oil for a modern marketers engine it keeps everything moving smoothly and AI is the next step for any data-driven marketer. This book is a must-read for anyone who wants to take their marketing and sales programs to the next level with AI." TOBIAS LEE, CMO, legal division of Thomson Reuters "It is a challenging time for marketers. Not only are they expected to drive creative campaign development, but they are also tasked with driving bottom-line growth. With Dun & Bradstreet data fueling Lattice Engines, modern marketing teams can access data-driven insights to identify high-impact leads and personalize outreach with curated content that meets their customers specific needs." MICHAEL BIRD, EVP and GM of Global Alliances, Partnerships and Audience Solutions, Dun & Bradstreet "Sales and marketing teams need to work in perfect harmony to drive revenue success, thats why account-centric programs are so important to implement. Coming from a data-driven company, this book is a great guide to understanding how you can use data to supercharge your account- centric campaigns and programs." LEA ANN EBLIN, vice president of Global Marketing Operations, Strategy & Planning at Citrix, Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace. Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space. Supercharge your demand waterfall Align marketing and sales Learn best practices from industry experts Grow revenue with account-based marketing Predictive marketing reveals the small clues that speak to big trends. While B2B diverges from consumer marketing in a number of ways, the central demand for value remains; analytics helps you stay ahead of the curve, streamline the marketing to sales funnel, and increase ROI. Strengthen the relationships you already have, attract new accounts, and prioritize accurately to turn contacts into leads, and leads into customers. Your data can be your biggest marketing asset, and The Revenue Acceleration Rules shows you how to leverage it into revenue., Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment.
LC Classification Number
HF5415.1263

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